Erica Vermeulen

• Conceptualize and create digital and print projects with clients. Help clients define their creative and editorial needs, and provide design and layout ideas and services for their media projects. • Liaison between Art, Editorial, Production, Programming, Sales, Marketing, Freelancers and Key Stakeholders. • Design and Art Direct the creation of children's books, from concept through publishing. • Create tidy templates and printer-ready files with precise archiving. • Develop and coordinate marketing campaigns. Research, write and design content for social media. • Design web pages. Troubleshoot and create user-friendly sites. • Create deadlines and budgets, and maintain consistent communication throughout projects. • I have created for various industries, including automotive, pharma, real estate, beauty, hair care, engineering and education. • Generate original content, including art, photography, editorial, and social media posts.

• Design books, eBooks, catalogs, advertisements, marketing and sales materials. • Develop and apply accurate file organization guidelines and manage reprints. • Coordinate projects between the CEO, Creative Director, and other key stakeholders. • Hire, train and mentor staff.

• Restoration, retouching, and color correcting of digital images. Saved badly damaged photographs using advanced Photoshop and Lightroom. • Provide maintenance and updates to Wordpress website. • Create graphic designs (marketing collateral, promotions, advertisements, special projects, etc.). • Manage and create the production of social media content. • Photography, camera, design and print customer service and sales.

• Managed two Art departments that conceptualized, developed, and designed hundreds of books and interactive products, annually. I designed the interface for our interactive eBook product line. • I doubled production in my imprint while reducing the budget. Our sales increased significantly. • Attended trade shows and conferences worldwide as a representative of the company. • Tailored all products to company style and appearance guidelines to guarantee brand recognition in the marketplace. Ensured all products conformed to state educational curriculum guidelines for content and propriety. • Produced all in-house artwork and collateral material requested by the marketing team and sales representatives. • Acted as the primary liaison between the CEO, VP, Art, Editorial, Photo, Marketing, Sales, Programming, and Production departments. • Created and adhered to strict budgets and deadlines. • Hired, mentored, and trained staff.