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Creative Director / Graphic Designer

Creative & Design

<p><ul><li>I am an experienced, hard-working, and talented Team Leader, Creative Director, Graphic Designer and Project Manager. </li><li>I&#39;m skilled with conceptualizing, designing, scheduling, budgeting and team managing. I have over 20 years of experience in various creative and managerial positions. </li><li>In my career, I was able to double my team&#39;s production, utilizing less staff. I created a new production schedule to use as a template for all design and production divisions to streamline our company&#39;s workflow.</li></ul></p>

• Conceptualize and create digital and print projects with clients. Help clients define their creative and editorial needs, and provide design and layout ideas and services for their media projects.
• Liaison between Art, Editorial, Production, Programming, Sales, Marketing, Freelancers and Key Stakeholders.
• Design and Art Direct the creation of children's books, from concept through publishing.
• Create tidy templates and printer-ready files with precise archiving.
• Develop and coordinate marketing campaigns. Research, write and design content for social media.
• Design web pages. Troubleshoot and create user-friendly sites.
• Create deadlines and budgets, and maintain consistent communication throughout projects.
• I have created for various industries, including automotive, pharma, real estate, beauty, hair care, engineering and education.
• Generate original content, including art, photography, editorial, and social media posts.

• Design books, eBooks, catalogs, advertisements, marketing and sales materials.
• Develop and apply accurate file organization guidelines and manage reprints.
• Coordinate projects between the CEO, Creative Director, and other key stakeholders.
• Hire, train and mentor staff.



Art Director

• Restoration, retouching, and color correcting of digital images. Saved badly damaged photographs using advanced Photoshop and Lightroom.
• Provide maintenance and updates to Wordpress website.
• Create graphic designs (marketing collateral, promotions, advertisements, special projects, etc.).
• Manage and create the production of social media content.
• Photography, camera, design and print customer service and sales.

Graphic Designer / Photo Editor

• Managed two Art departments that conceptualized, developed, and designed hundreds of books and interactive products, annually. I designed the interface for our interactive eBook product line.
• I doubled production in my imprint while reducing the budget. Our sales increased significantly.
• Attended trade shows and conferences worldwide as a representative of the company.
• Tailored all products to company style and appearance guidelines to guarantee brand recognition in the marketplace. Ensured all products conformed to state educational curriculum guidelines for content and propriety.
• Produced all in-house artwork and collateral material requested by the marketing team and sales representatives.
• Acted as the primary liaison between the CEO, VP, Art, Editorial, Photo, Marketing, Sales, Programming, and Production departments.
• Created and adhered to strict budgets and deadlines.
• Hired, mentored, and trained staff.

Creative Director

Project Manager and Graphic Designer

Erica Vermeulen is a Creative Director / Graphic Designer at Cyan Candy in National City, CA.

Erica Vermeulen

Erica Vermeulen

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