Eric Sentianin

Eric Sentianin

Product Development / Manufacturing / OEM Sales · DSF Werks

Long Beach, CA

In My Own Words

Successful engineering professional with 14 plus years experience. Extensive background in manufacturing, product development, and even OEM sales and planning in small to large business environments. Experienced in understanding the strategic collaboration between departments for a successful product launch while meeting the overall goals of the company.

Responsible for leading all research, development, and manufacturing on all skateboard-related hardgoods for Dwindle Distribution. Dwindle brands include Almost, Blind, Darkstar, Dusters, enjoi, Madness, Andale Bearings, and Tensor Trucks. Job duties include product conception, prototyping, testing, industrializing for mass production, as well as qualifying new sources for manufacturing. Product categories include skateboards, trucks, wheels, bearings and accessories.

In 2015, my wife and I partnered with a long-time friend to purchase Creative Cakery, a small bakery that because successful by specializing in bundt cakes with creative decorations. In 2023, the bakery celebrated 40 years in Long Beach.

Work Experience

Development Director

DSF Werks

2024 – Present

Responsible for developing and implementing fundraising strategies to secure financial support for the organization. Create and execute plans to attract and retain donors, cultivate relationships with key stakeholders, and manage fundraising events and campaigns.

Financial Professional

World Financial Group (WFG)

2023 – Present

Helping families and businesses achieve financial literacy and independence by educating them on how money works along with the rules of the game, so they can play the game to win.

Global OEM Sales Director / Director of Product

Dwindle Distribution

2020 – 2023

Responsible for leading the organization in research new materials and technology for new products, product enhancements, and product redesign. Responsible for managing all sales operations for the OEM division.

Product Engineer

Dwindle Distribution

2010 – 2020

Successfully manage research, product development, and manufacturing in a fast paced environment. Developed new partnerships with Chinese factories that improve product quality, lower costs, and reduce carbon footprint. Lead team in China for the implementation of new materials, processes or equipment to improve product design, manufacturing efficiency, and product workflow. Able to communicate effectively, negotiate, and develop rapport with Asian suppliers. Proficient in understanding process and seeking ways to improve as product demand changes. Conceptualize new products and use SolidWorks / CAD modeling on skateboard components. Familiar with plastic injection molding, metal die casting, and various print manufacturing processes. Composite mechanics background with a focus on carbon fiber and fiberglass composites. Understand the use of organic, natural, and eco-friendly materials in a composite structure. Responsible for testing new products: design feasibility, rider testing, and failure analysis. Work in collaboration with professional riders on product testing and new product concepts. Implemented process improvements in manufacturing that resulted in a 20 percent increase in efficiency. Introduced new equipment on factory floor to increase worker safety and productivity. Able to adapt to changing market environment by continuing to learn about new materials, processes, and equipment. Regularly provide input in marketing initiatives and future company directives.

Product Development Engineer

TaylorMade-adidas Golf

2008 – 2010

Product design and development, fundamental research, analyze performance and optimize designs using finite element analysis. Used Hypermesh and Abaqus FEA programs to verify the viability of new head designs as well as make recommendations for design improvements for the iron team. Worked with industrial designers, marketing, and manufacturing to verify that new designs were qualified and ready to be handed off to the manufacturing team for mass production. Collaborated with golf shaft and grip suppliers on the design and development of new products for the iron team. Responsible for testing and qualification of new shaft and grip components that would be considered for mass production.

Product Manufacturing Engineer

TaylorMade-adidas Golf

2006 – 2008

Main responsibility was developing and industrializing shaft and grip components for mass production use in all TaylorMade golf clubs (metalwoods, hybrids, irons, wedges, and putters) by coordinating with industrial designers, marketing and the research and development teams. Managed multiple product launches simultaneously under a demanding schedule. Responsible for the design feasibility and conducting design failure mode and effect analysis on all golf shafts for a seamless transition into high volume manufacturing. Coordinated the development of product tooling, samples and qualification of all new golf shafts and grips. Managed QC inspections for incoming and outgoing product to ensure overall product quality. Supported global shaft and grip component assembly.

Managing Editor, TransWorld SKATEboarding

Transworld Media

2001 – 2005

Responsible for coordinating content in all issues at TransWorld SKATEboarding. At that time we were producing 15 issues a year. Worked closely with writers and photographers to ensure that deadlines were met. Contributed monthly by writing for monthly columns Gasbag, Mandatory Information, Volume, Game Over, and Payday. Conducted various interviews with skateboarders and wrote feature articles for the magazine.

Worked as Managing Editor for 2 eras of the magazine. The first era was when Dave Swift was the Editor in Chief working alongside Grant Brittain as Photo Editor. The second era was when Skin Phillips became Editor / Photo Editor. Skin hired Eric Stricker and the second era had begun. There were times during this second era where I was shooting photos, writing text and acting as Assistant Art Director laying out part of magazine.

The experience was amazing; I had the opportunity to work with and learn from great skateboard historians.

Assistant Editor, TransWorld SKATEboarding Business

Transworld Media

1999 – 2001

Assisted Editor extraordinaire, Miki Vuckovich to deliver business-oriented content and produce a full issue focused on the skateboard industry on a bi-monthly basis. Responsible for delivering 2,000 to 3,000 words per issue interviewing company and skate-industry leaders, skate shop owners, and skaters. Coordinated product guide for each issue including gathering and organizing all product to be photographed, as well as writing product descriptions for featured product category.

Education

Master's Degree

UC San Diego

2005 – 2007

solid mechanics, FEA, and composite mechanics focus

Bachelor's Degree

UC San Diego

1994 – 1997

Skills

Project ManagementForecastingEntrepreneurshipFinancial ServicesEstate PlanningLife InsuranceProduct DevelopmentManufacturingProduct DesignCADSolidworksEngineeringMaterialsProduct MarketingReverse EngineeringR&DMechanical EngineeringDesign for ManufacturingInjection MoldingPlasticsFinite Element AnalysisPhotoshopManagementSolidWorksAdvertisingBrand DevelopmentSocial MediaSocial Media MarketingCreative DirectionMarketing Strategy

Industries

SkateBikeGolfMoto & PowersportsSnow

Activity

See all

Russell Phillips Marketing · Likes · 2025-01-20

I was really looking to try these out when I got wind of it. Rad you have some!

1 like

Chad Mihalick Owner, Malakye.com · Likes · 2025-01-13

Congrats @ Lance Eddy !!

3 likes

Eric Sentianin Product Development / Manufacturing / OEM Sales · Posts · 2025-01-13

When I first started working at Dwindle, I was tasked with creating a new geometry for Tensor; one where the truck turned and carved like other trucks on the market like Independent or Thunder. I modified the Tensor design with a new geometry and lowered the kingpin to keep it from snagging on dipped grinds. People liked the feel of the new truck overall. We had trucks that fit boards from 7.5 to 8.5. In early 2019 we began talking about offering an even wider truck.

8 likes · 1 comment

Mark Sperling Co-Founder / CEO · Likes · 2025-01-10

Authenticity 500 Index 2024 - Year End

7 likes · 1 comment

Peyton Newell Global Women's Designer - Wetsuits · Likes · 2025-01-10

As many of you may know, this week was difficult for those at Liberated Brands.

4 likes · 2 comments

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