solid mechanics, FEA, and composite mechanics focus

Skate

Bike

Golf

Moto & Powersports

Snow

Product Development / Manufacturing / OEM Sales

Engineering & Production

Successful engineering professional with 14 plus years experience. Extensive background in manufacturing, product development, and even OEM sales and planning in small to large business environments. Experienced in understanding the strategic collaboration between departments for a successful product launch while meeting the overall goals of the company.

Responsible for leading all research, development, and manufacturing on all skateboard-related hardgoods for Dwindle Distribution. Dwindle brands include Almost, Blind, Darkstar, Dusters, enjoi, Madness, Andale Bearings, and Tensor Trucks. Job duties include product conception, prototyping, testing, industrializing for mass production, as well as qualifying new sources for manufacturing. Product categories include skateboards, trucks, wheels, bearings and accessories.

In 2015, my wife and I partnered with a long-time friend to purchase Creative Cakery, a small bakery that because successful by specializing in bundt cakes with creative decorations. In 2023, the bakery celebrated 40 years in Long Beach.

Responsible for developing and implementing fundraising strategies to secure financial support for the organization. Create and execute plans to attract and retain donors, cultivate relationships with key stakeholders, and manage fundraising events and campaigns.

Development Director

Helping families and businesses achieve financial literacy and independence by educating them on how money works along with the rules of the game, so they can play the game to win.

Financial Professional

Responsible for leading the organization in research new materials and technology for new products, product enhancements, and product redesign.
Responsible for managing all sales operations for the OEM division.

Global OEM Sales Director / Director of Product 

Successfully manage research, product development, and manufacturing in a fast paced environment.
Developed new partnerships with Chinese factories that improve product quality, lower costs, and reduce carbon footprint.
Lead team in China for the implementation of new materials, processes or equipment to improve product design, manufacturing efficiency, and product workflow.
Able to communicate effectively, negotiate, and develop rapport with Asian suppliers.
Proficient in understanding process and seeking ways to improve as product demand changes.
Conceptualize new products and use SolidWorks / CAD modeling on skateboard components.
Familiar with plastic injection molding, metal die casting, and various print manufacturing processes. 
Composite mechanics background with a focus on carbon fiber and fiberglass composites.
Understand the use of organic, natural, and eco-friendly materials in a composite structure.
Responsible for testing new products: design feasibility, rider testing, and failure analysis.
Work in collaboration with professional riders on product testing and new product concepts.
Implemented process improvements in manufacturing that resulted in a 20 percent increase in efficiency.
Introduced new equipment on factory floor to increase worker safety and productivity.
Able to adapt to changing market environment by continuing to learn about new materials, processes, and equipment.
Regularly provide input in marketing initiatives and future company directives.

Product Engineer

Product design and development, fundamental research, analyze performance and optimize designs using finite element analysis. Used Hypermesh and Abaqus FEA programs to verify the viability of new head designs as well as make recommendations for design improvements for the iron team. Worked with industrial designers, marketing, and manufacturing to verify that new designs were qualified and ready to be handed off to the manufacturing team for mass production. Collaborated with golf shaft and grip suppliers on the design and development of new products for the iron team. Responsible for testing and qualification of new shaft and grip components that would be considered for mass production.


Product Development Engineer

Main responsibility was developing and industrializing shaft and grip components for mass production use in all TaylorMade golf clubs (metalwoods, hybrids, irons, wedges, and putters) by coordinating with industrial designers, marketing and the research and development teams. Managed multiple product launches simultaneously under a demanding schedule. Responsible for the design feasibility and conducting design failure mode and effect analysis on all golf shafts for a seamless transition into high volume manufacturing. Coordinated the development of product tooling, samples and qualification of all new golf shafts and grips. Managed QC inspections for incoming and outgoing product to ensure overall product quality. Supported global shaft and grip component assembly.

Product Manufacturing Engineer

Responsible for coordinating content in all issues at TransWorld SKATEboarding. At that time we were producing 15 issues a year. Worked closely with writers and photographers to ensure that deadlines were met. Contributed monthly by writing for monthly columns Gasbag, Mandatory Information, Volume, Game Over, and Payday. Conducted various interviews with skateboarders and wrote feature articles for the magazine.

Worked as Managing Editor for 2 eras of the magazine. The first era was when Dave Swift was the Editor in Chief working alongside Grant Brittain as Photo Editor. The second era was when Skin Phillips became Editor / Photo Editor. Skin hired Eric Stricker and the second era had begun. There were times during this second era where I was shooting photos, writing text and acting as Assistant Art Director laying out part of magazine.

The experience was amazing; I had the opportunity to work with and learn from great skateboard historians.

Managing Editor, TransWorld SKATEboarding

Assisted Editor extraordinaire, Miki Vuckovich to deliver business-oriented content and produce a full issue focused on the skateboard industry on a bi-monthly basis. Responsible for delivering 2,000 to 3,000 words per issue interviewing company and skate-industry leaders, skate shop owners, and skaters. Coordinated product guide for each issue including gathering and organizing all product to be photographed, as well as writing product descriptions for featured product category.

Assistant Editor, TransWorld SKATEboarding Business

Owner, Malakye.com

Co-Founder / CEO

I was really looking to try these out when I got wind of it. Rad you have some!

When I first started working at Dwindle, I was tasked with creating a new geometry for Tensor; one where the truck turned and carved like other trucks on the market like Independent or Thunder. I modified the Tensor design with a new geometry and lowered the kingpin to keep it from snagging on dipped grinds. People liked the feel of the new truck overall. We had trucks that fit boards from 7.5 to 8.5. In early 2019 we began talking about offering an even wider truck. It&#39;s a truck that never saw the light of day. Late in 2019 I began working on a 9.125 inch hanger for Tensor Trucks. I developed a mold for the wide hanger in magnesium. Anyone that&#39;s used a Tensor magnesium truck knows how easily it grinds. At that time there was a surge in skating curbs and the demand for wider boards with wide trucks was the trend. And the Tensor magnesium truck in a 9.125 inch wide hanger was perfect for skating curbs. Too bad timing for its release was not great. Dwindle was purchased by Bravo Sports in late 2019 and then COVID came upon the world in early 2020 and everything shut down. Demand for skate products, and all products for that matter, went through the roof. The priority was to shift all production to staples because of the heavy demand on delivering skate hardgoods. This pushed the 9.125 magnesium truck to the side. Right when the mold was completed, I ordered 25 sets of these 9.125 trucks. They may be the only ones in existence. I gave away a few sets to some riders that love the feel of how the magnesium grinds. The rest live in my garage.

Congrats <span style="font-family: 'Archivo', Arial, sans-serif;" class="message-mention" data-index="0" data-denotation-char="@" data-id="f797abc9-d4c5-4928-b5d5-ad053ece1909" data-sid="lance-eddy-455140" data-username="Lance Eddy" data-link="https://malakye.com/profile/lance-eddy-455140" > @ <a href="https://malakye.com/profile/lance-eddy-455140" target="_blank">Lance Eddy</a> !!<a target="_blank" rel="noreferrer" href="https://malakye.com/news/birdwell-names-lance-eddy-executive-vice-president-of-sales-1798087">https://malakye.com/news/birdwell-names-lance-eddy-executive-vice-president-of-sales-1798087</a>

Authenticity 500 Index 2024 - Year End Here is our annual ranking of what brands are considered authentic from thousands of responses on Authenticity.co Congratulations to all the companies who made this year&#39;s list. 1. Patagonia2. Ben &amp; Jerry&#39;s3. Vans4. Nike5. Apple (+1)6. In-N-Out Burger (-1)7. Red Bull8. REI9. Harley-Davidson Motor Company (+1)10. Chick-fil-A Restaurants (-1)11. BMW12. Tesla13. Levi&#39;s (+3)14. Trader Joe&#39;s15. Disney (-2)16. adidas (-1)17. Lego18. Volcom (+1)19. IKEA (-1)20. Adobe21. TOMS (+1)22. Carhartt (+2)23. Ferrari (-2)24. Birkenstock (-1)25. Arc&#39;teryx Equipment (+5)26. Zappos (-1)27. Burton Snowboards (-1)28. Jordan (-1)29. Thrasher Magazine (-1)30. Athleta (-1) The is the definitive ranking of the most authentic brands in the world. The index is based on a survey of thousands of people, and it measures brands on factors such as transparency, consistency, and social responsibility. View the full Authenticity 500 list at www.Authenticity500.co Features:• Rankings from thousands of consumers within our global community• Filter by industry category• Quotes from founders &amp; brand execs about brand authenticity• Responses from our community as to why they feel the brand is authentic&nbsp;// powered by Group Y

As many of you may know, this week was difficult for those at Liberated Brands. If you&#39;re hiring, I strongly encourage you to check out the list of Liberated employees. Many talented individuals were given their 60-day notice, and I’m confident they could be the perfect fit for your team! Thank you for your consideration as we all navigate these shifting tides in the surf industry!

Senior Product Developer and Technical Designer

Mary Alayarian

Post production professional | Omni-channel retail professional | Guitar Teacher

Dan Albanez

Fashion Designer/Product Developer| Athleisure, Streetwear, Sportswear and Uniforms

Bahador Bojnordy

Apparel Production Professional

Julian Boudreaux

Product Developer 

Ashlee Caldwell

Product development 

Kim Cameron

Merchandising/product development assistant

Taylor Castro

Sr. Product Development & Sourcing Manager | Textiles, Apparel & PPE | Freelance Product Developer

Kristen Chavez

Design Director at Maui and Sons / Design & Product Development / Account Manager

Lacey Corkery

Brand Marketing | Social Media | Content Creation | Copywriting | YouTube Channel Development

Tony DaSilva

Senior Product Developer

Dan Downing

Director of Mexico Production & Administration

Dario Fedele

Media Production Consultant and Contractor: see my content at 

Nathan Gerhard

Director Of Product Development and Production | Passion for R&D and Innovation | Timeline Driven

Aileen Goldman

Global Senior Product Development and Creative Operations Leader

Brandon Holzworth

Product Developer

Ikram Hussain

Exploring New Possibilities in Physical Product Development

Brittany Keller

Production Associate

Shelby LaTorre

Post Production Leader

Bryon Lambe

Sr Global Product Developer - Women's Apparel at Liberated Brands

Jane Martin (Diiullo)

Production Manager

Isaak Navarro

Ray Pacini

Audrey Pulido

Production 

Tristin Sporer

Design | Direction | Production

Jesse Thompson

Director of Product Development

Maria Vlahos

Production Assistant 

Keith W

Eric Sentianin is a Product Development / Manufacturing / OEM Sales at DSF Werks in Long Beach, California.

Eric Sentianin

Eric Sentianin

Eric Sentianin

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