Eric Gulino

Oversaw account service team to successfully plan, develop, pitch, produce and execute videos (TV commercials, explainer videos, product videos, brand and corporate communication videos, etc). Responsible for sales and organic growth of projects and existing client relationships. Developed and guided strategic initiatives for clients. Developed and led Account Service team (hiring staff, developing process, mentoring). Ensured creative executions remain focused on key result indicators and exceeded the expectations of agency clients.

Oversaw agency operations including creative development, client service and strategy. Developed and directed key marketing initiatives for agency clients, including brand positioning and development, media planning optimization (SEM, PPC, Display, Email Marketing, Affiliate etc) and e-commerce front-end and back-end funnels (lead magnets, conversion landing pages, CRM planning and management, etc). Responsible for project management, SOW development, time estimating, client P+L, employee development and strategic planning.

Oversaw all projects (strategic development, research, project timelines, deliverables, revision process) and clients served by VeracityColab. Developed and guided strategic initiatives for clients. Developed and managed Account Service team (hiring staff, developing process). Ensured all creative executions remained focused on key result indicators and exceeded the expectations of the clients.

Guided key decision makers (CMOs, VP Marketing, Brand Managers) through strategic planning and creative direction for consumer-facing brand campaigns and product launches. Developed and executed marketing and advertising plans (inclusive of digital media / digital marketing, SEM, PPC, Display, Social Campaigns, Video, Digital Sales Funnels, Lead Generation, Radio, Direct Mail, Outdoor, etc) for clients in a variety of verticals, including automotive, QSR, wine and spirits, technology and hospitality.

Defined the advertising strategy for the Boston Medical Group network (clinics and physicians) in the U.S. while ensuring legal and HIPPA compliance. Oversaw an annual advertising media budget of $8M+. Developed and optimized digital conversion funnels and analyzed media performance. Managed and directed key resources including internal staff and outside agencies.

Coordinated and trafficked assets including print, TV, websites, radio, and blogs. Managed interactive and television projects. Developed interactive strategies for agency clients.

Production responsibilities in camera operation, lighting grip, production audio and post-production processes for live and scripted projects.