Eric Barkhurst
Owner · Eric Barkhurst Photography
Costa Mesa, CAIn My Own Words
Marketing professional specializing in brand awareness and strategy with a combined 15+ years driving growth in the retail, brand and experience environments.
Work Experience
Senior Trade Marketing Manager
ASICS2015 – 2018
Brand awareness and brand manager at the wholesale level for ASICS, ASICS Tiger and Onitsuka Tiger brands. Oversee all aspects of Trade Marketing at the strategic account level with retailers such as Foot Locker, Footaction, Champs, Six:02, Lady Foot Locker, Nordstroms, and Zappos.com. I work closely with strategic accounts and agencies to develop full circle marketing campaigns across both in-store and digital spaces that brings ASICS global message to life.
Retail Marketing Manager
ONE- Distribution Company2013 – 2015
www.Suprafootwear.com www.Kr3wDenim.com Oversaw all marketing at the retail level - planned, developed and executed all marketing initiatives for wholesale partners such as Zumiez and Nordstroms. Worked closely with sales and product development to create custom campaigns to launch key products at retail including POP, windows, digital, social, catalog, PR and print. Successfully completed custom fixturing program on time and on budget. Managed all trade shows from concept to completion.
