Elizabeth Brook

Established the marketing team, brand development and communications, CI Guidelines, and implementation of marketing processes Digital marketing, social media and advertising management on lead gen platforms Management of all social media advertising and email marketing campaigns Management of all 37 venues’ online representation on major third party ad platforms Corporate social media engagement, posts, analytics to achieve quarterly goals, lead generation and effectively lower CPC Brand management – new brand rollout, internal/external communications, messaging Strategic alliance with national partnerships Digital asset library management of all company video, images, blogs, social media content, sales and marketing collateral Management of all video production and execution Meet quarterly goals for new business through digital, print, and networking initiatives Promotional and lead gen campaigns, exhibits, local marketing sales blitz programs Public relations and media announcements Social media management, strategy, messaging and promotions on all major corporate accounts Management of all video productions and staged photo shoots Business development support for affiliate brand to include trade show management, digital and collateral messaging, website and refinement

Established the marketing team, brand development and communications, CI Guidelines, and implementation of marketing processes Execute strategies to support the organization’s overall business goals and lead activities for the purpose of assuring growth, industry awareness, and communication between the company, clients, and employees Marketing collateral management and production - Lead the production and printing of brochures, as needed marketing collateral, conference presentations, award submittals, e-blasts Writing and editing copy for marketing collateral, website, advertisements, internal communications/announcements Contract with and oversee the work of consultants related to any marketing initiatives Manage and coordinate all professional project photo/video shoots (Includes photographer, project team involvement, staging, and models as needed) Digital Presence - Social media and blog content management, scheduling, monitoring Develop media plans to support the company’s overall business goals and oversee corporate calendarIdentify opportunities to broaden and develop an active community presence Coordinate content repurposing: blogs, white papers, conference presentations, etc.

Seven years of experience as project lead, developing and implementing marketing strategies to meet organizational objectives and branding principles Strong project management skills and ability to multi-task and set priorities within tight timelines and high client expectations Manage Jaguar Land Rover Global and North America launch programs and events Creative and strategic media outreach, media site management, All-encompassing copywriting, editing/proofreading, fact checking, and department approvals Outline planning, budget and evaluation of online and trade show campaigns to ensure efforts are aligned with the clients’ goals and deliver measurable results Responsible for Global internal sites and content for auto shows, events, announcements, etc. Briefing material preparation for executive VPs, event collateral management, and dealer programs Counsel senior level executives on development of online messaging, strategies, and applications Identify relevant online opportunities and online engagement to create positive media coverage and promote the clients’ brand to effectively communicate brand messaging Traffic Management – acting as liaison between account and creative teams Develop and manage all client mobile and web applications/sites High-level executive program reports and in-depth PowerPoint documents Responsible for maintaining records and follow company policies and procedures, record retention and inventory management Executive Support - Flight itineraries and media travel Purchasing - Purchase orders, invoice management, budgets monitoring Detailed coverage reports to include daily/weekly online, print and broadcast of all Jaguar and Land Rover vehicles to execs, dealers, and other agencies Flexible and open to changing priorities and managing tasks simultaneously within compressed timelines Served as temporary office manager – responsible for invoicing and accounts payable, purchase orders, credit card reconciliation, and office maintenance Develop impactful social media marketing communications programs that incorporated social networking (i.e.Twitter, Facebook, LinkedIn, blogs, forums and YouTube) to foster brand awareness Social platform management on behalf of clients including overall strategy and execution Social media monitoring and analytics Network and collaborate with highly-influential online marketers/celebrities to bring awareness to the interactive channels Account Coordinator ASG Renaissance - Costa Mesa, CA 2006 to 2014 Responsibilities Served as a trusted office assistant to the Director of Creative & Client Services, Operations manager and account team provided administrative and traffic support, administrative support reception Responded to day-to-day client needs News Coverage Management and Reporting Event support and briefing material management (auto shows, regional events, Ride & Drives, Pebble Beach Concours, etc.) Travel arrangements, credit card reconciliation, invoice follow ups, supply orders, contract and project folder management, magazine subscriptions, vendor invoices, and client project fulfillment Drafted travel content and images, and oversaw collateral and budgets for 2007 Jaguar XF launch in Arizona Client quality surveys and requests Drafted media bios and upcoming event copy Front desk management and office support