Travel

Surf

Motocross

Skate

Dive

Offroad racing

Freestyle

Outdoor adventures!

Marketing professional with an extensive background in account and client services, going above and beyond the required level of support
Self-motivated and a valued resource in multiple aspects of the company
Results-driven executive with proven success in developing and executing multiple integrated marketing communications and strategic online and mobile programs
Bringing a unique competitive advantage to the job, projects and culture

Offroad, motocross, outdoor experience and excellent references in the industry!

Established the marketing team, brand development and communications, CI Guidelines, and implementation of marketing processes
Digital marketing, social media and advertising management on lead gen platforms
Management of all social media advertising and email marketing campaigns
Management of all 37 venues’ online representation on major third party ad platforms
Corporate social media engagement, posts, analytics to achieve quarterly goals, lead generation and effectively lower CPC 
Brand management – new brand rollout, internal/external communications, messaging
Strategic alliance with national partnerships 
Digital asset library management of all company video, images, blogs, social media content, sales and marketing collateral
Management of all video production and execution
Meet quarterly goals for new business through digital, print, and networking initiatives
Promotional and lead gen campaigns, exhibits, local marketing sales blitz programs
Public relations and media announcements
Social media management, strategy, messaging and promotions on all major corporate accounts
Management of all video productions and staged photo shoots 
Business development support for affiliate brand to include trade show management, digital and collateral messaging, website and refinement

Marketing Manager

Established the marketing team, brand development and communications, CI Guidelines, and implementation of marketing processes
Execute strategies to support the organization’s overall business goals and lead activities for the purpose of assuring growth, industry awareness, and communication between the company, clients, and employees
Marketing collateral management and production - Lead the production and printing of brochures, as needed marketing collateral, conference presentations, award submittals, e-blasts
Writing and editing copy for marketing collateral, website, advertisements, internal communications/announcements
Contract with and oversee the work of consultants related to any marketing initiatives
Manage and coordinate all professional project photo/video shoots (Includes photographer, project team involvement, staging, and models as needed)
Digital Presence - Social media and blog content management, scheduling, monitoring
Develop media plans to support the company’s overall business goals and oversee corporate calendarIdentify opportunities to broaden and develop an active community presence
Coordinate content repurposing: blogs, white papers, conference presentations, etc.

Seven years of experience as project lead, developing and implementing marketing strategies to meet organizational objectives and branding principles
Strong project management skills and ability to multi-task and set priorities within tight timelines and high client expectations
Manage Jaguar Land Rover Global and North America launch programs and events
Creative and strategic media outreach, media site management,
All-encompassing copywriting, editing/proofreading, fact checking, and department approvals
Outline planning, budget and evaluation of online and trade show campaigns to ensure efforts are aligned with the clients’ goals and deliver measurable results
Responsible for Global internal sites and content for auto shows, events, announcements, etc.
Briefing material preparation for executive VPs, event collateral management, and dealer programs
Counsel senior level executives on development of online messaging, strategies, and applications
Identify relevant online opportunities and online engagement to create positive media coverage and promote the clients’ brand to effectively communicate brand messaging
Traffic Management – acting as liaison between account and creative teams
Develop and manage all client mobile and web applications/sites
High-level executive program reports and in-depth PowerPoint documents
Responsible for maintaining records and follow company policies and procedures, record retention and inventory management
Executive Support - Flight itineraries and media travel
Purchasing - Purchase orders, invoice management, budgets monitoring
Detailed coverage reports to include daily/weekly online, print and broadcast of all Jaguar and Land Rover vehicles to execs, dealers, and other agencies
Flexible and open to changing priorities and managing tasks simultaneously within compressed timelines
Served as temporary office manager – responsible for invoicing and accounts payable, purchase orders, credit card reconciliation, and office maintenance
Develop impactful social media marketing communications programs that incorporated social networking (i.e.Twitter, Facebook, LinkedIn, blogs, forums and YouTube) to foster brand awareness
Social platform management on behalf of clients including overall strategy and execution
Social media monitoring and analytics
Network and collaborate with highly-influential online marketers/celebrities to bring awareness to the interactive channels

Account Coordinator
ASG Renaissance - Costa Mesa, CA 2006 to 2014
Responsibilities
Served as a trusted office assistant to the Director of Creative & Client Services, Operations manager and account team provided administrative and traffic support, administrative support reception
Responded to day-to-day client needs
News Coverage Management and Reporting
Event support and briefing material management (auto shows, regional events, Ride & Drives, Pebble Beach Concours, etc.)
Travel arrangements, credit card reconciliation, invoice follow ups, supply orders, contract and project folder management, magazine subscriptions, vendor invoices, and client project fulfillment
Drafted travel content and images, and oversaw collateral and budgets for 2007 Jaguar XF launch in Arizona
Client quality surveys and requests
Drafted media bios and upcoming event copy
Front desk management and office support

Account Executive & Social Media Specialist - C/o Jaguar Land Rover North America

Elizabeth Brook is a Marketing Manager at Wedgewood Weddings. View their experience, skills and work history on Malakye — the professional network for…

Elizabeth Brook — Marketing Manager at Wedgewood Weddings

Elizabeth Brook

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