Elisabeth Kaucher

- Lead overall brand marketing and ecommerce strategy in collaboration with all teams - Build annual marketing, blog, and social media calendar - Analyze e-commerce trends and Shopify reports to inform strategy - Construct creative briefs for all email, paid media, photography and video assets - Create and execute brand story and product story campaigns - E-commerce website management: track inventory via Full Circle and update creative - Collaborate with email marketing to meet overall revenue goals - Manage and leverage affiliate/influencer program and studio partnerships

- Research and recommend new vendors for registration supplies, onsite registration floor plans and cost savings measures directly related to operating expense. - Participate in planning meetings, online registration page builds and provide quality control throughout the registration cycle. - Ensure expenses are within budget. - Provide customer service to show registrants escalated from registration vendor customer service and to internal Sales and Marketing teams in regards to registration. - Manage and monitor schedule for temporary staff. - Ensure all registration requirements are in place and that all vendors understand expectations.

- Manage warehouse logistics regarding returns using Full Circle - Own overall relationship with assigned clients increasing adoption, ensuring retention, and satisfaction - Work to identify and develop upsell opportunities - Advocate customer needs/issues cross-departmentally - Program manage account escalations - Create Customer Service manual, procedures, and guidelines for Pura Vida