Ed Walker
Senior Marcom Manager · Micron
Boise, ID
In My Own Words
Marketing manager with extensive background in vendor relations, brand management, creative production, content creation, media buying and project management. Return on investment focused with problem solving attitude. Keen understanding of online, offline, B2C and B2B marketing experience. Adept at analyzing and identifying market niches and opportunities as well as developing and monitoring high-level business relationships worldwide. Strong customer focused background.
Work Experience
Senior Marcom Manager
Micron2016 – Present
Consumer Product Group Currently leading a team responsible for all marketing and demand generation efforts for Crucial.com in North America and the Ballistix brand worldwide • Lead strategic planning for all marketing, campaign and creative material for the Esport gaming brand • Budget development to supports sales goals. • Implement the Amazon Seller Central and eBay stores • Introduce the SEO activities for the Crucial brand • Drive all customer insight, survey and purchase journey using analytics • Contribute to the go to market strategies for new product introduction • Develop website merchandising for core products • Manage the ideation, implementation and tracking of product promotions • Develop and manage budget and go-to-market strategies for two prominent brands • Administer marketing activities for amazon account: AMS, AAP and A+
E-Commerce Marketing Manager
Micron2010 – 2016
Led marketing activities for the North American region for all B2C and B2B direct customers • Coordinated marketing efforts with sales and other marketing divisions • Communicated campaign strategy and marketing insight with partners • Produced all marketing collateral for new product categories • Developed product detail pages for the web and partners • Developed business plans to pursue new markets, helped onboard our Chinese direct store • Drove the public relations program to grow consumer awareness of the brand • Coordinated social media strategy and content production
Marketing Communications Manager
Lexar Media2005 – 2010
Developed and managed the brand communications globally for Crucial and Lexar. Led a creative team of five that included web design, graphics design and content creation. Developed end caps and store merchandising plans for prominent retail brands • Expanded the brand globally • Led global packing for retail and online partners • Led the development of all event planning and material • Initiated the creation of product collateral used by marketing and sales for vendor and partners • Worked as the liaison between creative, marketing and sales to develop sales-marketing assets • Created campaign collateral that was leveraged by partners • Expanded and communicated brand guidelines used to support sales and marketing activities
Advertising Manager
Crucial Technology2003 – 2005
Managed the strategic direction of the advertising program, media buying, SEM, newsletter and affiliate team • Designed and implemented the strategic advertising plans for e-commerce • Managed the demand gen and affiliate staff plus implemented a new SEM program • Developed the creative concepts for annual campaigns
Online Media Buyer
Crucial Technology2000 – 2003
Coordinated media buying and planning of all online advertising in the US and UK, tracked return on investment results, managed online media budget and assisted advertising manager with print campaigns
Advertising Coordinator
White Hat Media1998 – 2000
Coordinated comprehensive media, marketing and advertising strategies and implementation for Dennis Dillon Auto Group and other auto dealers in Arizona and Michigan. Managed all aspects of advertising, radio, TV, marketing, public relations and events for three dealer locations
Sales-Operations
Bucks Bags1995 – 1998
Managed sales and marketing for the outdoor and hunting product lines. Product management and development of new and existing products. Participated in trade shows and events. Also responsible for shipping and receiving.
