Ed Santos
Director of Sales · Hinano Apparel
Aiea, HI
In My Own Words
A top-performing Sales Executive seeks to bring expertise at the national and international level. Strong expertise in working with to large organizations as well as leveraging existing networks, and proactively hunting and tactfully closing new accounts.
Work Experience
Director of Sales
Hinano Apparel2017 – Present
• Responsible for all sales activities, various departments, and directly involved with sales • Rebuilding outside sales team in key markets across the country. • Launched a new sub-brand that has jumped into the top 10 in overall sales for the company • Implemented new strategies for each department in sales to generate more sales. • On track to increase sales by 70% for the first time in over 7 years. • Perform Sales Analysis – Forecasting, Budgeting and Sales Goals; Continuously analyzing statistical data to determine growth potential • Key Accomplishments: o In first five months I’ve increased sales by increasing account base and expanding inventory in existing accounts o Creating a team atmosphere o Bridging gap between sales and design
Wholesale Sales Manager
Reyn Spooner2015 – 2017
• Working with key accounts such as Macy's, Navy Exchange and Food Pantry. • Increased business by 20% • Analyze sales with each account to create action plans to hit sales goals • Hired new sales team for East Coast • Key Accomplishments: o Reduced Mark Down with Macy’s by adjusting sku mix o Rebuilt account base in Hawaii
National Sales Manager
Freestyle USA2002 – 2015
• Responsible for Managing and hiring 21 Outside Sales Reps and an Inside sales Coordinator. • Overseeing and Managing Sales Goals, Sales Incentives & Creative deals • Created Display program that will help increase sales by 30% over the next 2 quarters • Key Account sales to REI, Sport Chalet, BackCountry.com, etc. • Rebuilt relationships with key specialty accounts such as Jacks, Ron Jon, T&C, Brave New World, etc. • Conduct Sales Analysis, Forecasts and Budgets; creating functional sales programs based on meeting goals • Key Accomplishments to Date: o Had our best monthly sales in over 10 years o Built trust with accounts to gain better retail footprint.
Global Sales Manager
Indosole2013 – 2014
• Managed Sales for Key Accounts, 8 outside reps & 2 inside sales reps: o Sales Reports & Sales Goals (Special Sales Programs for Accounts to Incentives for Reps) o Presentation of Products, Marketing Campaigns & Special Events (Action Sports Contests to Eco-Friendly) o Bringing in Key Personnel that helped hit current Sales Goals • Oversaw all International sales, Added 10 countries to Distribution base (Australia, Asia, Europe) • Drove Marketing by running innovative Ad campaigns, sponsoring Athletes & Events & Social Media • Oversaw POP Development and Direction, as well as, Tradeshow coordination • Product Development Input - From inception to production I helped with creating new lines per season. Also set up opportunities for Special Made Units (SMU) & Co-Labs for Key Accounts. • Key Accomplishment: o Increased over all sales by 150% thru new opportunities & existing accounts in 1st year o Built a strong/established outside sales and distribution team
