DRU SMITH

Successfully designed and executed 4 seasonal creative directions in partnership with Global creative directors of Footwear, CGM & Apparel. - Lead all Design, execution & copy direction for Converse's Design Ethos - Designing Converse's first ever, Archive Museum located in Boston - Launched an Internal Design Communication Platform - Directed and edited multiple seasonal creative direction videos - Consult with Brand Design on Design Strategy for future seasonal - Implemented educational sessions to help employees create more impactful and better communicated presentations - Lead design and execution of a new comfort ecosystem branding for all converse product slotted for FA21 and beyond. - Work to concept and design branding for future concepts in sustainability, comfort, etc.

Accomplishments - Lead all design, direction and execution of all Global internal moments, from events, installations, daily communications, environmental design, and large scale moments - Concepted, designed and executed multiple new platform and education summits to help create more opportunity for employees in partnership with HR - Lead all concept, design and execution for Converse Awards while managing budgets, talent and catering. - Support all Global Converse Networks with all events, branding and storytelling - Supported all Executive Suite in bringing their information to life in impactful ways through presentations, events and installations - Lead design and concept of Converse's First ever Employee 3v3 Basketball Tournament - Consulted and Concepted with Marketing around the Converse All Star Program (Converse's Most successful consumer facing marketing campaign and strategy) - Support CMO of Converse in launching the new MVP of Converse - Took on multiple responsibilities previously owned by agencies saving the communications team and Converse close to 300k in about 2 years.

Performance Marketing design to drive sales to multiple platforms and across social media Focus on creating seasonal product stories to drive sales through email design and online promotions Designed website landing pages, interactive homepage modules, and cross functional promotion creative Worked with Retail Design Team and Factory Store team to provide in-store signage creative Worked and developed installations with Retail Design Team