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Creative Director / Concept Developer

IT & Technology

“If you don't love what you do, and do it with a passion, you probably won't do it very well."

Creative Director / Concept Developer / Designer

Creative Director

Global Concept Strategy Designer

Successfully designed and executed 4 seasonal creative directions in partnership with Global creative directors of Footwear, CGM & Apparel.
- Lead all Design, execution & copy direction for Converse's Design Ethos
- Designing Converse's first ever, Archive Museum located in Boston
- Launched an Internal Design Communication Platform 
- Directed and edited multiple seasonal creative direction videos
- Consult with Brand Design on Design Strategy for future seasonal
- Implemented educational sessions to help employees create more impactful and better communicated presentations
- Lead design and execution of a new comfort ecosystem branding for all converse product slotted for FA21 and beyond.
- Work to concept and design branding for future concepts in sustainability, comfort, etc.

Innovation Concept Creator

 
Accomplishments 
- Lead all design, direction and execution of all Global internal moments, from events, installations, daily communications, environmental design, and large scale moments
- Concepted, designed and executed multiple new platform and education summits to help create more opportunity for employees in partnership with HR
- Lead all concept, design and execution for Converse Awards while managing budgets, talent and catering.
- Support all Global Converse Networks with all events, branding and storytelling
- Supported all Executive Suite in bringing their information to life in impactful ways through presentations, events and installations
- Lead design and concept of Converse's First ever Employee 3v3 Basketball Tournament
- Consulted and Concepted with Marketing around the Converse All Star Program (Converse's Most successful consumer facing marketing campaign and strategy)
- Support CMO of Converse in launching the new MVP of Converse
- Took on multiple responsibilities previously owned by agencies saving the communications team and Converse close to 300k in about 2 years.

Global Communications Designer

Performance Marketing design to drive sales to multiple platforms and across social media


Focus on creating seasonal product stories to drive sales through email design and online promotions
 
Designed website landing pages, interactive homepage modules, and cross functional promotion creative


Worked with Retail Design Team and Factory Store team to provide in-store signage creative


Worked and developed installations with Retail Design Team

Brand Designer

-Oversee all production of the magazine
-Set the visual identity for each issue
-Drive consistent design trends across issues to create a cohesive publication
-Recruit and lead a team of designers and photographers
-Work directly with Editor and Chief to set the story list and plan of action across 4 month time frames

Art Director

- Photo-journalistic photography for the college lifestyle 
and cultural magazine of Coastal Carolina University. 
- Responsibilities include brainstorming, organizing, 
and executing various photoshoots that correspond 
with the writing pieces for each bi-annual issue.

Photographer

- Specialized installations
- Artist relations
- Advanced display fabrication
- Public relations
- Social media management
- Knowledge of various printing methods
- Multimedia design
- Photography
- CMS proficiency
- SEO

Assistant Curator

- Book Design
- Interactive Public Installations
- Static Storyboarding
- Dynamic Storyboarding
- Documentary Filming
- Documentary Editing
- Creative Direction implementation 
- Team management
- Conduct and document interviews
- Assign supporting roles for creative objectives

Project Creative Director

DRU SMITH is a Creative Director / Concept Developer at Infinite Atmospheres in Boulder, colorado.

DRU SMITH

DRU SMITH

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