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Drew Dougherty

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Brand Identity & Packaging Designer
Laguna Beach | United States

Skills

  • Brand Strategy
  • Project Management
  • Retail Packaging
  • Online Retail - DTC
  • Brand Identities

Interests

Hand Holding
Long Walks
Flower Arangments

Industries

Bike
Moto & Powersports
Run
Skate
Swim
Triathlon
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies

Summary

Activity

Projects

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Kelly Slater's Komunity - Sports Accessories Brand

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Felt Bikes - Rebrand Presentation

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Mountain High - Brand & Campaign Refresh

Work experience

BXC/nicelogo.com logo

BXC/nicelogo.com

Branding, DTC & Packaging Designer | 05/2005 - Current

Supporting startups and global brands with design strategy, creative direction, management and production of all marketing and branding initiatives. Strengthen and align brand, connect customers and inspire sales success. Manage persona-based strategy, story-telling creative, pre & post production, timelines and budgets at all phases. Collaborate and brainstorm with founders, stakeholders, cross-functional partners and vendors. Produced & Direct Photography, Illustrators, AI, Ecommerce, Digital, Video, Social Media, Motion Graphics, Animations, Campaigns, Copy Writing, Product Packaging, Retail & Trade Environments, POP, Email Design, Identity Guidelines, Brand Strategies. Lead BXC and it's team on all business pitches and presentations. Act as a client partner. Manage multiple employees. Mentor jr. creatives through yearly BXC externship programs. CLIENTS (in no particular order): • Spank Bike Components • HydraPak • Prevelo Kids MTB • Golfkicks/Yardkicks • Mammoth Tuff Ventures • On A Mission • Futures • Patagonia • Nixon Watches • Tipue Tents • Kleen Kanteen • El Pollo Loco/Vitro Agency/DGWB • Unionbay • O'Neill Wetsuits & Outerwear • Beach Bunny Swimwear • Levi's/FCB SF • Neil Prydes/NPX Kite Surfing • Goya Windsurfing • McDavid Sports • MVP Mobile Games/Lebron James • Jaybird Audio • Giro Sports • Callaway Golf • Prince Tennis • CamelBak • Felt Bikes • Mt. High Snow Resort • Kelly Slater/Quiksilver • Hasbro • Mattel/Hot Wheels • Surfing Magazine • Foam Women's Magazine
O'NEILL logo

O'NEILL

Global Creative Director / Art Director / Dept. Manager | 08/1999 - 05/2005

From your dad's brand to one of hottest brands in the action sports industry. I was the marketing-creative, global branding lead, art director and supervisor of the in-house advertising department for this internationally distributed action-sports lifestyle brand (founded in '52). Directed and supervised Retail Environments, Trade Shows, Ad Campaigns, and Photo Shoots. Consulted and advised international licensees teams on all marketing programs including retail POP, events, marketing, websites, print and digital ad campaigns, style/trend guides, and core product development. Worked directly with the O'Neill family founders, executive, marketing, product teams and sales managers. Project Highlights: • Initiated and managed Global Rebrand (Aker's Profit Group) & 50th Anniversary Launch • During Tenure, Brand Claimed #1 Position and A 5% Brand Value Increase *Boardtrack • Nominated SIMA Manufacturer Of The Year • Managed International Website, Intranet, Web Analytics and CRM Database • Designed and Produced an Internal Agency Project and Budget Management System

Education history

Art Institute logo

Art Institute

Graduated with Degree

Connections

Rodney Bissell profile background
Rodney Bissell profile photo

Rodney Bissell

Owner
Bissell Design Studios Inc.

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