Bike

Moto & Powersports

Skate

Swim

Triathlon

Wake

Yoga

Golf

Lifestyle

Surf

Fashion

Outdoor

Snow

Tech

Health & Fitness

Hand Holding

Long Walks

Flower Arangments

Brand Identity & Packaging Designer

Logistics, Shipping & Operations

Kelly Slater's Komunity - Sports Accessories Brand

Ground up brand go to market. Naming, logo, packaging, website, everything.

Felt Bikes  - Rebrand Presentation

Branding Campaign *Concepts, eComm, Strategy, Look & Feel.

Mountain High  - Brand & Campaign Refresh

Campaign, Video Bumpers, Logo Refresh, Icons, Apparel & Merch Graphics.

I help build consumer lifestyle brands. • Hands-on creative strategist and brand identity designer• Founder of BXC/nicelogo.com• Former Global Creative Director of O'Neill Wetsuits &amp; Outerwear Top Skills:Brand Strategy &amp; Identity • Project Management • Online Retail DTC • Retail Packaging nicelogo.com

Supporting startups and global brands with design strategy, creative direction, management and production of all marketing and branding initiatives. Strengthen and align brand, connect customers and inspire sales success. Manage persona-based strategy, story-telling creative, pre & post production, timelines and budgets at all phases. Collaborate and brainstorm with founders, stakeholders, cross-functional partners and vendors. Produced & Direct Photography, Illustrators, AI, Ecommerce, Digital, Video, Social Media, Motion Graphics, Animations, Campaigns, Copy Writing, Product Packaging, Retail & Trade Environments, POP, Email Design, Identity Guidelines, Brand Strategies. Lead BXC and it's team on all business pitches and presentations. Act as a client partner. Manage multiple employees. Mentor jr. creatives through yearly BXC externship programs. 

CLIENTS (in no particular order):
• Spank Bike Components
• HydraPak
• Prevelo Kids MTB
• Golfkicks/Yardkicks
• Mammoth Tuff Ventures
• On A Mission
• Futures
• Patagonia
• Nixon Watches
• Tipue Tents
• Kleen Kanteen
• El Pollo Loco/Vitro Agency/DGWB
• Unionbay
• O'Neill Wetsuits & Outerwear
• Beach Bunny Swimwear
• Levi's/FCB SF
• Neil Prydes/NPX Kite Surfing
• Goya Windsurfing
• McDavid Sports
• MVP Mobile Games/Lebron James
• Jaybird Audio
• Giro Sports
• Callaway Golf
• Prince Tennis
• CamelBak
• Felt Bikes
• Mt. High Snow Resort
• Kelly Slater/Quiksilver
• Hasbro
• Mattel/Hot Wheels
• Surfing Magazine
• Foam Women's Magazine

Branding, DTC & Packaging Designer

From your dad's brand to one of hottest brands in the action sports industry. I was the marketing-creative, global branding lead, art director and supervisor of the in-house advertising department for this internationally distributed action-sports lifestyle brand (founded in '52). Directed and supervised Retail Environments, Trade Shows, Ad Campaigns, and Photo Shoots. Consulted and advised international licensees teams on all marketing programs including retail POP, events, marketing, websites, print and digital ad campaigns, style/trend guides, and core product development. Worked directly with the O'Neill family founders, executive, marketing, product teams and sales managers.

Project Highlights:

• Initiated and managed Global Rebrand (Aker's Profit Group) & 50th Anniversary Launch
• During Tenure, Brand Claimed #1 Position and A 5% Brand Value Increase *Boardtrack
• Nominated SIMA Manufacturer Of The Year 
• Managed International Website, Intranet, Web Analytics and CRM Database
• Designed and Produced an Internal Agency Project and Budget Management System

Global Creative Director / Art Director / Dept. Manager

Drew Dougherty is a Brand Identity & Packaging Designer at BXC/nicelogo.com in Laguna Beach, CA.

Drew Dougherty

Drew Dougherty

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