Dorri Wilcox
Softgoods Specialist · Burton Snowboards
Denver, COIn My Own Words
I am a recent grad from Central Michigan University and completed my Bachelors of Applied Arts with an Apparel Merchandising and Design Major along with a Minor in Art with a Photography focus.
Work Experience
Softgoods Specialist
Burton Snowboards2018 – Present
-Manage all softgoods business in Colorado and New Mexico. -Primary day to day contact for consumers & dealers, responsible for driving successful sales, sell-in, sell-thru and service programs for all categories. - Work with Burton internal merchandising team to establish and implement best in class merchandising standards throughout assigned territory. - Plan & manage optimized product assortments aligned with the brand’s strategic marketing plan that are regionally and store specific. - Identify sales opportunities in all channels while anchoring all related decisions in best-for-Brand focus.
Brand Strategist
Spiral's Boutique2010 – 2017
-Gave creative direction -Conducted all social media accounts -Purchasing and inventory control -Photographed for advertisements
Sales Associate - Soft and Hardgoods Specialist
Burton Snowboards at Vail Resorts2015 – 2016
- Constructed visual displays with and without directives - Attended sales meetings with account manager - Demos and rental tech - Representative at the Burton US Open
High Fives Foundation Golf Outing Volunteer
High Fives Foundation2015 – 2015
High Five's Annual Golf Outing in Vail, CO
Apparel Design & Photography Intern
Discrete Clothing2014 – 2014
-Controlled and directed all photoshoots -Photographed professional athletes -Edited photos for end use -Designed apparel for collaborations - Ran product booth at sponsored events
Photographer Assistant
Dan Stewart Photography2013 – 2013
-Assisted Photographer throughout the entire wedding -Carried all gear and quickly switched out lenses and cards - Ran Motionbooth at receptions - Second shooter when needed
