Jeff Hurley
GLOBAL RETAIL AND EQUIPMENT SPECIALIST · Irwin Guides/Eleven Experience
Crested Butte, CO
In My Own Words
Natural leader accelerating business growth and profitability utilizing diverse product development and team management experience | Passionate about creating an extraordinary customer experience, brand development, and driving efficient, scalable solutions
KNOWLEDGE
Industry Relationships Retail and Equipment Procurement Global Buying Strategy Inventory Control Systems Sales - B2B and B2C Customer Service Staff Leadership Multi-store Management Problem Solving
Budgeting
Project Management
Work Experience
GLOBAL RETAIL AND EQUIPMENT SPECIALIST
Irwin Guides/Eleven Experience2018 – Present
Procurement of retail product and operational equipment for 10 international luxury adventure lodges Brand development, strategy, and business process management Negotiate vendor terms and conditions including discounts, payment terms, supply chain considerations, and distribution Create, manage, and develop strategic industry partnerships Responsible for all aspects of purchasing, merchandising, sales Track and distribute incoming global orders, communicate their delivery, and associated costs with all property leaders Monitor and control product cost and determine retail pricing Research and identify category trends and successfully incorporate appropriate products into targeted markets Develop and maintain unique seasonal retail assortments Create and execute branding plans for custom retail items Reporting related to costing, profit margins, retail sales, sales taxes, quality control, product movement, inventory, and KPIs Identify appropriate growth strategies for numerous categories Employ proprietary cloud-based Personal Life Manager software to inventory and track company-held assets Company lead for Lightspeed POS buildout and utilization Collaborate with operation managers to understand and evaluate each properties' retail and equipment needs Research, propose, and purchase guide staff uniforms Provide and supervise equipment fittings for Irwin Guides and Eleven Experience guests
STORE MANAGER
Christy Sports/Door2Door Delivery2016 – 2018
Managed a high volume retail/rental store and delivery service with total winter seasonal gross sales of $1.2 million Increased 6 month gross sales numbers by 60% in 2 seasons Responsible for budgeting, payroll, scheduling, inventory control, purchasing, and leadership to all employees Supervised all rental operations including inventory, training, tuning, safety, loss prevention, risk management, transportation Led a store-wide restructuring, involving widespread functional and organizational improvements
SENIOR PARKS OPERATOR
Town of Breckenridge Public Works Department2015 – 2016
Parks maintenance, sidewalk snow removal, ice melt, sand application, and misc. small projects Oversight and upkeep of town-owned irrigation systems, system charge up, blow out, and repairs as needed CDL truck operations, large and small machinery implementation, special events logistics, and support
MULTI-SITE STORE MANAGER
Alpine Sports2006 – 2015
Managed three locations, each with annual gross sales over $1 million and a staff of approximately 15 people Responsible for budgeting, payroll, scheduling, inventory control, purchasing, marketing distribution, transportation scheduling, coordination of activity between stores, and leadership to employees Key team member in opening 2 new company stores from remodel to build, setup, hiring, purchasing, merchandising, and sales Designed and led company-wide training programs Executed annual performance reviews, manager meetings, certification training, and risk management procedures
Education
BACHELOR OF SCIENCE IN EXERCISE AND SPORT SCIENCE
University of Northern Colorado2006
BACHELOR OF SCIENCE IN EXERCISE AND SPORT SCIENCE
