Golf

Fashion

Lifestyle

Music

Outdoor

Snow

Streetwear

Surf

Yoga

Health & Fitness

Design

Consumer behavior

Digital marketing

Outdoor adventures

Breakfast pastries

Well-designed shoes

Short sleeve button downs

DIRECTOR OF MARKETING

Marketing & Sales

Hi - My name is Deven. I am a marketing professional with a strong interest in consumer behavior, design, and digital marketing. I want to combine my love for sports, fashion,  the great outdoors, and innovative marketing efforts to pursue a career I love, in an industry I am passionate about.  

•	Created a marketing department for a five-unit restaurant group
•	Managed the creation, implementation, and overall execution of various marketing and promotional campaigns within a multi-channel mix including social, digital, and print
•	Derived insights from restaurant data to create and execute impactful retention + acquisition
campaigns, which drove sales in key areas
•	Managed and maintained budget within department

•	Suggested contact plan enhancements based on tracking, best practices, + experiences
•	Took lead on various branding and design projects for multiple brands
•	Worked independently with deadlines while keeping communication lines open
•	Created and executed multiple social media campaigns at once for different brands
•	Developed content using knowledge of target audience while staying within brand guidelines
•	Managed projects to provide support to teammates and grow a new and young team

SENIOR MARKETING ASSOCIATE

•	Contributed ideas related to marketing campaigns while focusing on budget and maximizing ROI
•	Understood and executed a complete marketing strategy and campaign vision
•	Researched attendee + exhibitor demographics in order to maximize strategic efforts
•	Built out a social media strategy prior to trade shows

MARKETING ASSOCIATE

•	Executed a variety of activation marketing tactics (festivals, foot and bike races, etc.)
•	Managed community relations and outreach with an interactive social strategy
•	Developed social calendar
•	Generated ideas in order to grow following within a young & interactive market

MARKETING + EVENTS INTERN

Deven Machette is a DIRECTOR OF MARKETING at FORTINA RESTAURANTS / Westchester County, NY in SANTA BARBARA, CA.

Deven Machette

Deven Machette

Skills

Interests

Industries

Summary