Dean Henthorn
Director of Brand Strategies · Clutch Communications
Scottsdale, AZ
In My Own Words
This marketing veteran and brand champion is on the market and seeking an opportunity to make an impact with a company focused on growth. I have lived the active lifestyle for my entire life while developing my career and I look forward to working with an authentic and passionate brand.
Work Experience
Director of Brand Strategies
Clutch Communications1995 – Present
Clutch Communications began as a full service advertising agency founded in Palo Alto CA. During the past 20 years the agency has evolved into a brand positioning consultancy specializing in the creation of marketing content that shapes public perception. While engaging in creative work, we develop content that is based on a strategic thinking. Growing up in the DOT.com birthplace we are fully conversant in social media and technology.
Director of Sales & Marketing
Precision Billet Products LLC2015 – 2016
As a US manufacturer of Harley Davidson Accessories my role was multifaceted. As head of marketing I began scultping the brands language and image in all media endeavors. I cultivated the social media voice as being one of a community participant. I created or guided the creation of content and advertising. I was also a driver in managing SEO efforts, web initiatives and overall annual budget creation. I also attended and managed all trade show efforts.
In sales I was tasked and delivered penetration into Harley Davidson Dealerships, reigning in channel partner and distribution relationships, reestablishing lost key accounts,developing new relationships with large on-line retailers and cultivating overseas markets. I also championed and enforced MAP policy and developed private label manufacturing opportunities.
Executive Producer
Bicycle World TV2005 – 2016
Under the umbrella of Clutch Communications one of my side projects included conceptualizing and producing - Bicycle World, an alternative sports media property designed for broadcast and on-line brand building. Negotiated distribution for the property via FOX Sports Net Arizona. Increased distribution to 40+ million households for the second season. Developed and managed viral marketing plan to drive viewership of the core audience and support on-line business model. Develop and manage brand, positioning and revenue initiatives for clients via strategic planning and creative executions. Media specialties include social media,web, print, video, photography and television.
Director of Action Sports
Five Ten2009 – 2011
During the production of Bicycle World TV I accepted this position which included being responsible for all business outside of the climbing segment I was able to grow the division by 53% in two years as a result of executing the following plan. Identify, recruit and manage new and existing athletes and athlete relations. Identify and acquire new talent for the Five Ten Team in all cycling segments. Provide product input and product test feedback in shoe development for action sports Manage the brand in the action sports segment of the market. Write segment related copy for brochures and advertisement. Interface with all media in the promotion of new product. Identify new market opportunities for the extension of the brand and its related technology. Develop and manage annual marketing plan and budgets.
