Day Frostenson
Regional Account Manager
Seattle | United States
Skills
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Interests
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Summary
Activity
Work experience
Kiwi Outdoor Rep Group
Regional Account Manager | 01/2013 - Current
Promoted from Account Manager in October 2013.
* Current brands: EXPED, Metolius Climbing, Sherpa Adventure Gear, Tailwind Nutrition, Ultimate Direction
* Managing sales and marketing relationships for multiple vendors.
* Developing B2B and B2C marketing and sales strategies to foster growth in competitive markets.
* Creating 5 consecutive seasons in which sales growth exceeds 50%.
* Manage local social media impression; recruit and support regional brand ambassadors.
* Past brands: Pearl iZUMi Run/Tri, Sterling Rope, TomTom Sport Watches
Stakana Analytics
VP, Business Development | 09/2017 - Current
Build and develop customer and partner relationships for pre-revenue startup focusing on customer retention and engagement analytics.
Orchestrate company attendance and talks at industry conferences.
Mammut Sports Group
Territory Manager | 09/2010 - 11/2012
(Promoted from Dealer Service Rep in January, 2012)
* Developed unique retail strategies for the brand in specialty, "big-box", and online retail.
* Designed store assortments and build brand awareness through targeted product placement.
* Supported events at the local, regional, and national levels to increase brand exposure.
* Increased market penetration by seeking out and opening new accounts.
* Conducted more than 100 brand clinics to focus on brand story, technical capabilities of clothing and equipment, and retail sales techniques.
Feathered Friends
Email Sales Coordinator / Warranty Manager | 10/2009 - 10/2010
Feathered Friends is a specialty manufacturer of down sleeping bags, jackets, and parkas with a retail store focused on expedition outfitting for the world's highest and coldest mountain environments.
* Managed all special orders and warranty returns for retail.
* Managed email and phone orders for international Feathered Friends business.
* Outfitted retail customers from head-to-toe for 8000m peaks and Seven Summits expeditions.
Seattle University
Climbing Instructor / Fitness Advisor | 03/2008 - 03/2010
* Instructed Army ROTC students on climbing technique and safety.
* Developed curricula for incorporating climbing into PT fitness program.
* AMGA Top Rope Site Manager certificate (2005)
REI (Recreational Equipment Inc)
Inventory Analyst | 10/2005 - 09/2009
* Manage inventory to meet Flagship store sales and shrink goals.
* Departments: Nordic/Snowsports, Climbing, Optics/Navigation, Books/Maps, and Camping.
* Lead sales staff in visual floor sets, inventory, and sales procedures.
* Schedule staff in Supervisor absence.
* Build and maintain relationships with vendors and customers, promoting REI as a community hub.
* Lead product training clinics to promote cross-selling between departments.
* Responsible for certification of belayers and maintenance at the Pinnacle, Seattle's #2 tourist attraction.
Sherpa Adventure Gear
Retail Training Manager | 11/2008 - 09/2009
* Developed customer service and retail sales training for staff at Kathmandu Flagship store.
* Created employee training handbooks and resources for program.
* 4-month on-site (Kathmandu) training of 10 retail staff and managers.
* Flagship store opened in October, 2009.
Summit at Snoqualmie Ski Patrol
Patrol Supervisor / Training Manager / Lead Investigator | 10/2003 - 04/2007
* Managed patrollers for risk mitigation and customer service over 2000-acre area and 30k trail system.
* Trained and certified patrollers in skiing, operations, EMS and area protocol, and customer service.
* Led fact-finding investigations for “red-flag” incidents.
* Managed on-hill safety for ski team training, competitions, and 2006 Holy Oly Snowboard Festival.
* Lifetime Alumni Member of National Ski Patrol.
Education history
City University of Seattle
MBA | 2015 - 2017
University of California, Santa Cruz
BS | 1996 - 2000
University of Washington
Graduate Certificate | 2005 - 2006
