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Regional Account Manager

Accounting & Finance

I partner with my customers to analyze how I can help impact their business. I communicate honestly to look for opportunities to make colleagues and customers more successful. My motivation is their continued success and profitability.

Specialties: 
-	Finding solutions given limited resources. 
-	Making molehills out of mountains. 
-	Crafting durable partnerships.

Promoted from Account Manager in October 2013.
* Current brands: EXPED, Metolius Climbing, Sherpa Adventure Gear, Tailwind Nutrition, Ultimate Direction 
* Managing sales and marketing relationships for multiple vendors.
* Developing B2B and B2C marketing and sales strategies to foster growth in competitive markets.
* Creating 5 consecutive seasons in which sales growth exceeds 50%.
* Manage local social media impression; recruit and support regional brand ambassadors.
* Past brands: Pearl iZUMi Run/Tri, Sterling Rope, TomTom Sport Watches

Build and develop customer and partner relationships for pre-revenue startup focusing on customer retention and engagement analytics.

Orchestrate company attendance and talks at industry conferences.


VP, Business Development

(Promoted from Dealer Service Rep in January, 2012)

* Developed unique retail strategies for the brand in specialty, "big-box", and online retail. 
* Designed store assortments and build brand awareness through targeted product placement. 
* Supported events at the local, regional, and national levels to increase brand exposure. 
* Increased market penetration by seeking out and opening new accounts.
* Conducted more than 100 brand clinics to focus on brand story, technical capabilities of clothing and equipment, and retail sales techniques.

Territory Manager

Feathered Friends is a specialty manufacturer of down sleeping bags, jackets, and parkas with a retail store focused on expedition outfitting for the world's highest and coldest mountain environments.

* Managed all special orders and warranty returns for retail.
* Managed email and phone orders for international Feathered Friends business.
* Outfitted retail customers from head-to-toe for 8000m peaks and Seven Summits expeditions.

Email Sales Coordinator / Warranty Manager

* Instructed Army ROTC students on climbing technique and safety.
* Developed curricula for incorporating climbing into PT fitness program.
* AMGA Top Rope Site Manager certificate (2005)

Climbing Instructor / Fitness Advisor

* Manage inventory to meet Flagship store sales and shrink goals.
* Departments: Nordic/Snowsports, Climbing, Optics/Navigation, Books/Maps, and Camping.
* Lead sales staff in visual floor sets, inventory, and sales procedures.
* Schedule staff in Supervisor absence.
* Build and maintain relationships with vendors and customers, promoting REI as a community hub.
* Lead product training clinics to promote cross-selling between departments. 
* Responsible for certification of belayers and maintenance at the Pinnacle, Seattle's #2 tourist attraction.

Inventory Analyst

* Developed customer service and retail sales training for staff at Kathmandu Flagship store.
* Created employee training handbooks and resources for program.
* 4-month on-site (Kathmandu) training of 10 retail staff and managers.
* Flagship store opened in October, 2009.


Retail Training Manager

* Managed patrollers for risk mitigation and customer service over 2000-acre area and 30k trail system.
* Trained and certified patrollers in skiing, operations, EMS and area protocol, and customer service.
* Led fact-finding investigations for “red-flag” incidents.
* Managed on-hill safety for ski team training, competitions, and 2006 Holy Oly Snowboard Festival.
* Lifetime Alumni Member of National Ski Patrol.


Patrol Supervisor / Training Manager / Lead Investigator

Day Frostenson is a Regional Account Manager at Kiwi Outdoor Rep Group in Seattle, WA.

Day Frostenson

Day Frostenson

Skills

Interests

Industries

Education history

City University of Seattle

University of California, Santa Cruz

University of Washington