Dawnielle Coleman

Leads a Team of Program Managers, Customer Success Managers, and Business Developers focused on Seller Success within the Selling Partner Growth & Development organization. ? Contributes to the strategic development of features and programs that maximize revenue and drive Seller Growth. ? Works with product leaders from various groups to analyze market data to identify trends/opportunities, utilizes extensive network of relationships within the relevant industry to gather market intelligence, and executes on business development opportunities. ? Responsible for developing and launching 4 innovative programs that result in scaled Seller Growth in 2021 and will contribute to $100M revenue goal. ? Partnered with Finance, HR, Compensation, and Business teams to identify a new job family and gained VP sponsorship to create the new job family for use at Amazon. Additionally, identified 200+ employees who will move into this family based on their current role expectations. ? Awards: Amazon 'Just do It' Award - Identified an issue impacting Selling partners, proposed a solution, and collaborated with multiple teams over several months resulting in $1B revenue impact for Sellers.

Responsible for managing a team of two sales reps with combined $44M revenue targets while personally carrying the largest revenue targets in the org. ? Owned Wireless Seller recruitment for the Amazon Renewed Program with a focus on Strategic accounts such as wireless carriers and refurbishers. Maintained a pipeline of strategic prospects while launching new accounts on Amazon.com and influencing Growth through customized recommendations resulting in 40% higher revenue per Seller vs. team average. ? Lead Hardlines against sales targets, while leading multiple projects outside of my responsibility and managing 2 employees. ? Owned the Wireless Category for Renewed recruitment representing over $160M in GMS and launched 3 major US wireless carriers (Verizon, AT&T, Comcast), Apple direct refurbishing partners, and multi-million-dollar resellers into the renewed program. ? Partnered with Sales, Marketing, and Program teams from across Amazon to plan and execute CES Tradeshow experience for AWS, Marketplace, and B2B teams. ? Was the Subject Matter Expert (SME) for the Amazon Renewed Program; improved Renewed Seller onboarding processes, created SOP's for unique approval situations, trained partner teams on program nuances. ? Seller enforcements and appeals Super SME; created and managed escalation process for Seller and ASIN reinstatements, coached team of 70 reps on escalation best practices, partnered with enforcement teams to identify and improve broken processes. ? Awards: Recipient of 2020 Top Performer award for exceeding revenue goals in all performance categories, 5 quarterly top performer awards.

? Worked collaboratively with sales, marketing, and operations to ensure the field sales team was well equipped to achieve their goals and duties in the field. ? Trained the Field Sales team of 50 + on all new devices (~30 devices/year across 4 major carriers) ? Managed the HTC's community for retail associates and cultivated an environment that encouraged HTC product knowledge, passion for the brand, and additional sales. Assisted with creation and implantation of training, planning, strategizing, and execution of marketing assets and activities, and field sales programs and events. ? Created and implemented a new system of reporting for the Field Sales team that is reviewed weekly by the executive team. ? Often travel to set up, present and train on HTC Vive (virtual reality) in retail outlets and at consumer facing events, as well as participating in Trade Shows, Carrier Kick-offs and trainings, and Public Relations events. ? Write HTC Champions communications to be sent out via HTC Champions blogs, Twitter, etc. Engage daily with the HTC advocate community to expand product knowledge and advocacy. Engage with HTC social media community, plan and execute social events.

Managed the only carrier account that launched Google's Nexus 9 tablet by HTC, worked closely with the B2B team to train and engage associates in order to bring T-Mobile LTE Nexus device to the market. ? Consistently lead in sales on a 15-person national team, representing over $50 million in revenue ? Created, executed, and managed a sales incentive for associates that resulted in a 30% sales lift ? Aligned with HTC and T-Mobile marketing leadership on celebrity-endorsed campaign, featuring radio media - lowcost program resulted in regional sales lift of 20% and 95% training compliance. ? Honored with inaugural President's Club Award in 2014 for outstanding sales and performance.

Directed store meetings, district meetings and product trainings for Verizon Wireless, T-Mobile, AT&T and Sprint, as well as National Retail partners such as Best Buy, Target, Radioshack, and Costco. ? Territory spanned over 500 stores total. Trained carrier retail sales associates and leadership on all aspects of HTC products, including phones and tablets on both Windows and Android platforms - HTC product suite includes 65 phones total. ? Oversaw content and design for the nationwide product training newsletter, distributed to 130 field marketers. ? Awards: Honored with the 2012 Above and Beyond Award for consistently going above and beyond expected duties. ? Representative of the Quarter Award in 2012 and 2013 for outstanding performance outside scope of job duties. Technologies SharePoint, Tableau, Excel, Microsoft office, Adobe Creative Suite