David Tobiassen
Digital Marketing Manager · DUB
San Pedro, CA
In My Own Words
Digital marketing professional, with six years of experience in Social Media Marketing, and a strong understanding of brand positioning in motorsports & car culture. Specialties range from, merging product messaging with compelling content storytelling, to developing long term digital growth strategies. Technical skills include day-to-day social media duties, content creation, paid media management, video editing, website management, email campaigns, and graphic design. DavidTobiassen.com
Work Experience
Digital Marketing Manager
DUB2020 – Present
• Managed a creative team to amplify the brand voices of DUB Magazine, the DUB Show Tour, Adventure Rigs Magazine, and LFTDxLVLD Magazine on social media. • Executed digital campaigns for partnerships with Hot Wheels and Polaris Slingshot. • Generated website traffic, leading to 448,304 page views / 158,000 unique sessions in 7 days. • Created digital ads and click-through-funnels.
Digital Content & Insights Specialist
Los Angeles Auto Show + AutoMobility LA2019 – 2019
• Curated social content and scheduled social post using SproutSocial • Managed a direct-marketing Instagram campaign. • Created monthly Key Metric Reports for all digital channels. • Used MailChimp to develop 25+ E-blasts promoting the 2019 LA Auto Show + AutoMobilityLA Responsibilities included: updating LAAutoShow.com, AutoMobilityLA.com and the AutoMobilityLA mobile app.
Social Media & Web Content Coordinator
Alpinestars2018 – 2019
• Content strategy and daily publishing for Alpinestars on Instagram, Facebook, Twitter. • Update Alpinestars.com homepage weekly with new event photos. • Blog management for Oscars by Alpinestars • Duties Include: on-event photography, content curation and analytic reporting
Social Media Manager: NOS Energy and Full Throttle Energy Drinks
Monster Energy Company2016 – 2017
• Created and published daily content for NOS Energy and Full Throttle Energy. • Launched and expanded Full Throttle‘s Instagram and Facebook accounts. • Created an advertising budget for Facebook, Instagram, and Youtube. • Implemented ad budget to accumulated 7M youtube views and 50k Facebook interactions. • Duties Included: photography, customer service, and analytic reporting.
Graphic Designer / Social Manager
DUB2014 – 2016
• Managed social marketing efforts for the DUB Magazine, DUB Show Tour, LFTDxLVLD, TIS Wheels, Dropstars Wheels, and DUBIR Window Tint accounts. • Designed advertisements, magazine pages, and two magazine back covers. • Duties Included: on-location photography, blog management, live video recording, celebrity photoshoots, analytic reporting, email marketing, Search Engine Optimization, and e-commerce management. • Increased DUB Magazine‘s Facebook audience sized by 1.4 million followers, without paid advertising.
Sales Rep / Pre-Production
Garmet Decor Screen Printing2014 – 2014
• Vectorized and separated artwork by color for screen-printing. • Worked directly with the print team to maintain quality control.
Graphic Designer
EmazingLights2012 – 2014
• Designed best selling original apparel with Adobe Illustrator and Photoshop • Prepared artwork for print using Tech Packs. • Worked directly with large-scale print shops to maintain quality apparel control. • Retouched and batch edited product photoshoots. Duties included: Digital production, product photography, and batch editing.
Screen Printer
Wright Designz2012 – 2012
• Worked in a fast paced environment, printing with a manual silkscreen press.
