David Strandberg

Vice President, Marketing & Brand Creative · David Strandberg

Chicago, IL

In My Own Words

I create connections between enthusiasts and outdoor brands. Through powerful, ownable, motivating strategies, tactics and communications, I initiate conversations with people who dream about their next adventures. No one dreams about the next time they brush their teeth. But they dream about their next ride, hike, hunt, next trip into the unknown, and what awaits them when they get there. Facts tell. Stories sell. Move the people and you'll move the needle. Brand Development I Brand Strategy I Marketing and Communications Planning and Execution I Ecommerce Marketing I Retail Marketing I Packaging I Corporate, Brand, and Product Naming I Advertising I Agency Management I Promotional Marketing I Email Marketing I Social Media I Analytics I Media Buying and Planning I Content Development and Execution

Work Experience

Vice President, Marketing

David Strandberg

2015 – 2023

If it has to do with marketing and ecommerce for outdoor industry brands, I do it.

Client experience: X- vision Optics, Pnuma Outdoors men's apparel, Prois women's apparel, Spartan trail cameras, Grizzly Coolers, Kenai Coolers, Grizzly Box Blinds, Hevi-Shot, Reconyx

Strategic Planning I Marketing, Media and Communications Planning I Advertising I Ecommerce I Brand Launch I Digital Marketing and AdvertisingI Retail I Email Marketing I Social Media l Promotion I Activation of Brand Sponsorships I Content I Media Planning and Buying I Agency management I Public Relations I Product Development

Education

B.S. Marketing

University of Illinois

Projects

X- Vision Optics

Yes, digital plays a key role in reaching enthusiast consumers. But if you’re not in their favorite print publications, you’re missing a great opportunity to tell your brand story.

Skills

retail marketingPromotioncreative strategyanalyticsmedia planningteam leadershipcontent marketingsocial mediaBrand strategybrand positioningecommerce marketingdigital marketingpublic relations