David Schmidt

Director of International Marketing | Strategic Branding Specialist | Results-Driven Marketer Elevating Brands through Strategic Marketing Leadership

Oceanside | US

Skills

Direct Marketing
Business Analytics
Social Media Communications
Customer Loyalty
Customer Analysis

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Interests

No information

Industries

Bike

Outdoor

Surf

Golf

Dive

Creative Agencies

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Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— David

With 18 years experience growing multi-million dollar CPG brands through Marketing, Branding, and Business Development strategies, I have been fortunate to lead high-impact growth initiatives across B2B, B2C, and DTC, markets.

This I achieved by leading brand teams and collaborating with internal & external stake-holders to maximize go-to-market strategies, increase customer acquisition and engagement, reduce expenses, and create unique marketing strategies that grow net profits and exceed corporate financial goals.

Key Strengths: Global Brand & Marketing Strategy CPG Category Management 360 Degree Marketing P&L Budgeting and Analysis Customer Acquisition & Engagement Licensor Relationship Management Packaging & Product Design and Development Consumer Market/Trend Analysis

Trajectory

Jul 2022 — Nov 2023

Director International Marketing · Jazwares, LLC

Director of International Marketing for Squishmallows Plush. Reported directly to VP of International Marketing and managed a 6 person International Marketing Team. Partnered with over 25 distributors and local offices to provide strategy and supporting assets covering over 55 countries increasing International Sales. Managed direct reports with oversight over 12 brands including; Pokemon, CoComelon, Blippey, Spidey and His Amazing Friends, Hello Kitty, Adopt Me, Royale High, and more.

Sep 2020 — Oct 2021

Senior Brand Manager · Jazwares, LLC

Responsible for the total brand management of two $20M+ licensed toy brands MicroMachines & Nerf. Duties included market analysis, short and long term brand strategy, product development, pricing, costing, sales support, budgeting, packaging, marketing (TV & digital media), and ROI.

Feb 2017 — Nov 2017

Marketing Director · Jada Toys

Jul 2009 — Aug 2017

Senior Brand Manager · Bandai America

Activity

Education history

University of Mississippi

BBA

Connections

steve boehmke

Owner
CFEprPlus - PR/Marketing and Business Develo...

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