Awarded the Claude S. Romaine scholarship by Business School Faculty

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Director of International Marketing | Strategic Branding Specialist | Results-Driven Marketer Elevating Brands through Strategic Marketing Leadership

With 18 years experience growing multi-million dollar CPG brands through Marketing, Branding, and Business Development strategies, I have been fortunate to lead high-impact growth initiatives across B2B, B2C, and DTC, markets. This I achieved by leading brand teams and collaborating with internal & external stake-holders to maximize go-to-market strategies, increase customer acquisition and engagement, reduce expenses, and create unique marketing strategies that grow net profits and exceed corporate financial goals.

Key Strengths: 
Global Brand & Marketing Strategy
CPG Category Management
360 Degree Marketing 
P&L Budgeting and Analysis
Customer Acquisition & Engagement
Licensor Relationship Management
Packaging & Product Design and Development
Consumer Market/Trend Analysis

Director of International Marketing for Squishmallows Plush.  Reported directly to VP of International Marketing and managed a 6 person International Marketing Team.  Partnered with over 25 distributors and local offices to provide strategy and supporting assets covering over 55 countries increasing International Sales.  Managed direct reports with oversight over 12 brands including; Pokemon, CoComelon, Blippey, Spidey and His Amazing Friends, Hello Kitty, Adopt Me, Royale High, and more.

Director International Marketing

Responsible for the total brand management of two $20M+ licensed toy brands MicroMachines & Nerf.  Duties included market analysis, short and long term brand strategy, product development, pricing, costing, sales support, budgeting, packaging, marketing (TV & digital media), and ROI.

Senior Brand Manager

Marketing Director

David Schmidt is a Director of International Marketing at Jazwares, LLC in Oceanside, California.

David Schmidt

David Schmidt

David Schmidt

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