Director of International Marketing for Squishmallows Plush. Reported directly to VP of International Marketing and managed a 6 person International Marketing Team. Partnered with over 25 distributors and local offices to provide strategy and supporting assets covering over 55 countries increasing International Sales. Managed direct reports with oversight over 12 brands including; Pokemon, CoComelon, Blippey, Spidey and His Amazing Friends, Hello Kitty, Adopt Me, Royale High, and more.

Responsible for the total brand management of two $20M+ licensed toy brands MicroMachines & Nerf. Duties included market analysis, short and long term brand strategy, product development, pricing, costing, sales support, budgeting, packaging, marketing (TV & digital media), and ROI.