David Peszek
GM · Mezzaluna Willits (Basalt, CO)
Aspen, COIn My Own Words
Business and sports industry professional, sales and marketing leader, international business and athletic experience, staff coach, national level business leadership experience. Offering the unique ability of skilled work along with executive leadership and vision. Personal attributes: strategic thinker, open minded, business and marketing planning and execution, creativity, extreme adaptability, communication, published author, coaching skills in business and sport, food and beverage.
Work Experience
GM
Mezzaluna Willits (Basalt, CO)2017 – 2017
GM of an Aspen institution - Mezzaluna - which just opened a new location in the mid-valley of the Roaring Fork Valley. A brand new restaurant in a new building. Full GM duties, extensive online social media marketing, and close working relationship with ownership and chef. Resigned due to lack of challenge.
GM
Richard Sandoval Restaurants2015 – 2017
GM of a large high volume scratch food & bar latin concept at the base of Snowmass ski area. 250 seat slopeside restaurant. Remodeled restaurant, added seating, conducted extensive staff training to increase service quality, designed beverage program, created menus (seasonal and daily special), bar management (52% of gross is bar), maintained 15% pour cost at bar, maintained over 21.5% net profit margin overall in restaurant, entertainment booking. Responsible for all aspects of restaurant (ownership level), including private booking, etc. Resigned to seek a better work/life balance.
GM
Ute City Cycles2013 – 2014
The finest bicycle sales, service, and demos in the Aspen and Roaring Fork Valley. Featuring Yeti, Cipollini, Orbea, Bianchi, Jamis, Transitions, Felt, Sidi, Mavic, Mercury Wheels, Reynolds Wheels, Fizik Shoes, Hammer Nutrition, and much more! Retul Fitting.
Para-Olympic Ski Technician
United States Olympic Committee2011 – 2013
Part Time role as ski technician with the USOC Para-Olympic Alpine Ski Team. IPC Nation's Cup winners.
GM
Aspen Velo2012 – 2012
Seasonal full time GM role with a high volume repair/retail/rental cycling retailer.
Contributing Author
Ski Racing Magazine2010 – 2012
Author of the Backshop & Club Corner/Long Term Athlete Development series for Ski Racing Magazine. Published 12 times per year as an online e-magazine serving the membership & fans of US Skiing [USSA].
Bar Man
The Valley Club2011 – 2011
Bartender at high end private golf course, seasonal [summer/fall]. Knee injury December 15, 2011 forced departure.
Waitstaff & Bar
Michel's Cristiania2011 – 2011
Waiter & bar man at high end french fine dining establishment. Knee injury on December 15, 2011 forced departure.
Bike & Ski Sales & Service Technician
Sturtevant's Mountain Outfitters2010 – 2011
Sales & Technical services for road, mountain bicycle, and alpine skiing.
Service Manager
STH Motors2007 – 2009
Service manager for the high end franchise auto repair facility, serving Aston Martin, Jaguar, and Volvo vehicles. Successfully managed technicians, created excellent customer relationships, and increased overall dollar volume of shop. Laid off due to drastic weakening of economy.
Head Alpine Coach
Lake Eldora Race Team2006 – 2007
Head alpine coach for a part time junior alpine skiing program. Led J3 group and introduced long term development training model to program.
Brand Manager
Uvex Sports, Inc2002 – 2006
Product management, sales, marketing, training, purchasing, inventory, pricing, materials sourcing, forecasting, budgeting, travel planning, creation of marketing materials & web site, and media buys. Negotiated with US and Canadian Ski Team athletes and int. and US suppliers. Designed catalogs and websites. Led 15-person sales and service team. • Grew overall sales from $2.5 to $5 million and US Holmenkol sales from $60,000 to $700,000. • Successfully developed, branded, and marketed sub-brand known as Uvex Race, with high-performance and racing-specific products. • Identified, contracted, and supported approximately 50% of USST & Alpine Canada athletes from national caliber thru OWG Gold medal caliber. • Gained recognition for company by introducing service first concept to make Uvex & Holmenkol brands more appealing by providing service at NorAm and FIS levels. • Coordinated & provided service for athletes at multiple FIS World Cup events and Torino Olympics.
Contributing Editor
Ski Racing International2002 – 2006
Contributing editor to a well read and widely respected periodical focused on the sport of alpine ski racing. This was a part time role.
Sales
Rossignol1999 – 2002
Outside sales, marketing, and alpine racing functions throughout New England. Had the opportunity to work with the best group of people in the ski industry - like getting an MBA in wintersports. Also, Mt Hood Test Center Manager Summer 2002 [alpine racing]. Position was 8 months per year, full time.
Shop Manager
Mountain Sports & Bike Shop2000 – 2001
Full time seasonal [4 months per year, opposite Rossignol] service manager & retail bicycle sales. 2 seasons. Switched to this position from Earl's to save the commute from Stowe to Burlington and have more time to ride!
Retail Store Manager
Earl's Cyclery & Fitness1999 – 1999
Led retail staff, sales, buying for major cycling retailer. 1 season, left position to accept role with Rossignol.
Bootfitter
Inner Bootworks1997 – 1999
Worked part time 2 seasons at one of the premier ski boot fitting and customization shops nationally. Evaluated customer needs, modified ski boot shells, liners, and built footbeds. Performed stance alignment and customization.
Outside Sales & Marketing
Diamondback Bicycle Company1997 – 1999
Outside sales & marketing for Diamondback bicycle brand, related accessories, and parts. Vermont & upstate New York region. Grew territory into #2 in sales volume in USA, and #1 in P&A volume. Total volume of ~$1.7m. Entire field sales force was laid off when Diamondback was sold to Derby Cycle Company.
Shop Manager
Earl's Cyclery & Fitness1995 – 1996
Service technician and shop manager, full time seasonal. Left at end of July to accept role as Territory Manager for Diamondback.
Ski School Director
Bolton Valley Ski Resort1995 – 1996
Ski School Director for mid-sized Vermont resort, serving primarily day & weekend skiers from in & out of state. Nearest major city [Burlington] was only 30 minutes away. Full time staff of 15, part time staff of 80+. Led entire school, and focused strongly on training, personal goal setting, and leading by example. The resort unfortunately went bankrupt in early March [not uncommon for this resort] and everyone was laid off.
Alpine Program Director
Kent's Hill School1994 – 1995
Alpine program director [alpine ski racing]. Managed coaching staff. Developed, planned, and executed season long USSA & FIS alpine training and racing program for 20 athletes. Started and coached competitive mountain biking program, including creating a race course and holding races.
Ski Instructor
Aspen Skiing Company1990 – 1994
Provided private full day instruction and coaching for clients on Aspen Mountain. Consistently one of the most requested instructors, and finished out the last two seasons with the #2 position in the ski school in total hours taught. Dick Dorworth, Ski School Director.
Ski Instructor
Stowe Mountain Resort1987 – 1990
Full time ski instructor for adults in group and private lesson format, 3 seasons. Earned PSIA associate and full certification during this time [becoming the youngest Full Certified PSIA instructor nationally at the time]. 2nd & 3rd years here I taught more hours than any other instructor.
