David Fortman

Freelance Creative Director/Art Director/Graphic Designer/Consultant · Fortman Design

Rochester, NY

In My Own Words

My name is Dave Fortman and I am a Creative/Art Director and Graphic Designer based in Rochester, New York. the city that raised me to be hardworking, resourceful, and to never take myself too seriously. I bring vast experience in logo design, web design, apparel design, social media campaigns, storyboarding, video production, branding, tech packs, motion graphics, packaging, and more. I am always striving to improve and hone my skills. I have 10 years of experience working in-house, as a freelancer, and at a couple agencies. I believe that my combination of creativity, humor, and diligence can truly make a difference in the work I do. I’m stoked to work with like minded people who not only want to create but also want to have fun doing it.

Work Experience

Freelance Creative Director/Art Director/Graphic Designer/Consultant

Fortman Design

2019 – Present

Creative Director/Art Director/Lead Designer

Kink BMX + MIssion BMX

2014 – 2019

Responsibilities include pretty much everything under the creative sun. This includes, Online Marketing > Look-books – For new and current products (bikes, parts, apparel, etc.) Online Banner Ads – Web banners and skins for online media websites Social Media and Promotional Content – Contests, header graphics, sale flyers, etc. Online Catalogs – Full length product catalogs, flipbooks, etc. Social Sites – Updating and maintaining look of social media pages, icons, etc. Email Newsletter – Creating newsletter templates and campaign assets Website > Site Redesigns – Full site redesigns every 2-3 years Site Updates – Update site banners, marketing imagery, catalog embeds, etc. Print Marketing > Print Ads – Campaigns and designs for print magazines Promotional Print – Catalogs, brochures, mailers, and posters Video Content > Thumbnails – Thumbnail creation for videos Graphics – Graphics and motion graphics for riding or product videos Direction/Production – Working closely with videographer(s) Concepting – Creating concepts, storyboards, etc. for promotional videos Product Artwork >Graphics – Creating graphics and logo treatments for new products Packaging – Package design with graphic treatment for bikes and parts Bikes – Creating and choosing paint colors, graphics, packaging design, etc. Promotion – Sticker packs, banners, ramp stickers, flyers, merch items, POP items, etc. Manuals – Product instructions and guides Apparel Design > Designs – Creating t-shirt, sweatshirt, jackets, hats, etc. designs each season. Researching trends and exploring new manufacturers. Designing tags, trim, graphics, etc

Graphic Designer

Kink BMX

2016 – 2016

Promote the Kink brand through online ads, flip books, and various print projects that include, but are not limited to: brochures, catalogs, marketing projects, and collateral items.

Associate Art Director

Martino Flynn

2013 – 2014

Art Director for brands like MetLife, Absorbine, Oxy Skin Care, Windstream and Rhoto Eyedrops. I did everything from catalogs, brochures, direct mailers, commercial story boarding, presentations, banner ads, as well as a number of pitch presentations for clients.