Sara Zahedi
Freelance Graphic Design/Art Director
New York, NY
In My Own Words
I find a great deal of satisfaction finding a creative way to communicate with an audience. My curiosity and passions create a self-driven force that allows me work independently as well as collaboratively. Outside of the office I spend my time in many different ways, which may include; biking around the city, snowboarding, drawing, people watching, watering my plants, sleeping in the woods, doing laundry, eating all the food and much more.
Work Experience
Freelance Graphic Design/Art Director
Freelance2012 – Present
On-demand project based graphic designer. Capabilities include branding, promotional content, marketing materials, graphic illustration, packaging design, wayfindings, apparel design and more. Client portfolio includes Bookend Capital Partners, Blades, Ora de Pasta, Bon Secours Charity Health System, Cabin 19, KingsBridge Farmers Market, Babes Ride Out, & more.
Graphic Designer
Aerin2019 – 2020
Designing for packaging, collateral, signage, advertising, and other branded materials while assisting production. Sourcing materials and solutions as needed for photography, design, production etc. Creating and distributing visual guidelines and product catalog to internal and external teams, including retailers and licensed partners. Assisting in production of photography and photo retouching.
Graphic Designer
Roller Rabbit2015 – 2019
Lead in-house graphic designer and creative direction for all print and digital designs distributed nationally: production design, marketing collateral, corporate branding, lookbook, in-store and point of sale, trunk show materials, photo and production editing, and sample sale collateral. Worked directly with marketing and buying teams to develop marketing calendar and weekly concepting of emails. Created UX/UI designs for desktop and mobile site, acted as production assistant for in-house ecomm and lifestyle shoots. Responsible for budgeting of lookbook, mailers, and store signage.
Manager/Key Holder
Blades Board Shop2012 – 2015
Promoted from sales to key-holder. Responsibilities included but were not limited to product inventory, sales goals, manufacturer distribution, sales team management, customer service, quality control, ?ting and assembling skateboards, inlines, snowboards and product merchandizing.
Visual Merchandiser
Eastern Mountain Sports2013 – 2014
Promoted from sales to visual merchandiser for upper west side location. Primarily focused on floor sets and displays for new product that changed weekly and seasonly.
