Daniel Eraso
Brand Manager · Hue Skateboards
Piscataway, NJ
Work Experience
Brand Manager
Hue Skateboards2020 – Present
Create innovative static and short-form skateboarding content for Hueskateboards.com, Instagram, TikTok, Youtube, and Facebook to reach an audience of 605k viewers per year Analyze consumer/athlete insights to develop a product collection with 90% sellthrough Expanded to 26 skate shops by fostering relationships & enhancing services to meet the demands of the industry Manage a team of 5 influencer athletes to successfully translate brand mission into entertaining skateboard marketing campaigns for B2B & DTC clients Heightened social media reach by 150k accounts per quarter by producing & directing skateboard videos in collaboration with local videographers and music artists Increased click-through conversion rate by 30% by designing the graphics for skateboards, apparel, accessories and social media assets directed towards our target audience Plan and organize seasonal inclusive brand activation events/skate competitions to reach a live audience of 500 attendees per season
Social Media Strategist
Eraso Landscape & Construction2017 – Present
? Created all short and long-form content for Erasolandscape.com ? Develop, plan, and execute organic social media and content strategy across Instagram and Facebook ? Write social copies for posts ? Review all social assets before publishing ? Run paid ad campaigns on social media and analyze insights ? Grew client base by 50% in 2021 through social marketing efforts
Account Executive
Emerica2022 – Present
Increased wholesale business by 10 skate clients while servicing 150+ skate/lifestyle clients in the Northeast Exceed quarterly, annual, and pre book sales by 10% above the assigned goals Work directly with the marketing team to optimize the effectiveness of sales tools Generate interest in Emerica by organizing brand activation events in collaboration with local skate shops Created an ambassador program to influence a positive brand image and support local communities
Account Executive
6Pack Sales Agency2018 – 2020
Regional account executive for 13 established brands in skateboard/Surf industry (Emerica, éS, Etnies, HUF, Katin, Rastaclat, Nixon Watches, Party Pants, Imperial Hats, Firewire Surfboards, Futures Fins, & Former) Increased revenue to 350k in 2019 compared to 250k in 2018 for all footwear brands in the Northeast Effectively instilled trust with clients by analyzing & learning the individual needs of 250 accounts Expanded our client base by 50 new accounts within all 13 brands since January 2018 Strengthened brand sentiment by 30% via seasonal activation events in collaboration with local businesses Amplified email marketing efforts using Mail Merge to send out personalized emails to 400 current/prospect accounts daily
