Dakota Wright
Community Marketing · Salomon
Park City, UT
In My Own Words
Howdy! I’ve spent the last five years in the ski industry building athlete programs that don’t just support talent—they help shape the future of the sport. As Alpine Sport and Community Lead for Salomon Alpine, I work with 30 incredible athletes, from established comp and film atheltes to rising stars, making sure they have the tools, opportunities, and brand support to push their limits. My career goal is simple: work side-by-side with athletes to refine and define the sport of freeskiing, keeping its creative spirit and honoring the culture that built it while driving it into the future. I thrive on connecting people—whether that’s forging partnerships with media and mountain resorts, or creating the kind of community that makes a brand feel like home. Away from my desk, you’ll find me chasing deep snow in the high alpine, hunting Elk deep in the backcountry, and exploring wild places on foot—always with a deep respect for the landscapes that make our sport possible.
Work Experience
Alpine, Sports Marketing and Community Marketing Lead
Salomon2023 – Present
Currently I oversee and support these objectives:
Athlete Program Oversight (30 athletes) Brand & Media Partnerships Strategic Resort Partnerships (e.g., Jackson Hole) Event Leadership (Blister Summit, sales launches, trade events) Global + North American Sports Marketing Strategy Development
Alpine Epicenter Lead, Intermountain
Salomon Alpine2019 – 2023
Working closely with Alpine Marketing Manager, I played a support role for all things community marketing for Salomon Alpine. I, owned the grom and ambassador team, any and all community and consumer events. I also supported more general marketing initiatives ie. trade shows, dealer launches, product launches, sales launches.
Sales
Cole Sport2016 – 2019
I gained product knowledge through testing, talking to reps, and other reasearch to actively sell hard goods throughout the winter. I also kept up with our inventory to actively sell through what we had. Worked on interpersonal relationships with long time clients as well as keeping good relationships with our product reps.
Event Staff
Dynastar/Lange2016 – 2019
Worked with the territory rep to creat and sustain relationships with dealers and consumers. Set up and take down at events.
Education
Projects
Salomon Grom Athlete Summit
I created and hosted a Salomon from athlete summit in 2022 and 2023. Creating an event that our athletes attended, giving input on product direction, learning about whats coming, pitching film ideas, and growing together as an athlete team.
Quality Ski Time Film Tour
https://www.qualityskitimefilmtour.comI have produced the Quality Ski Time Film Tour for the past 5 seasons. between 13-17 stops per year averaging 3,500 people in total attendance each year. From finding venues, to curating films for the tour, promoting stops, managing athlete travel. I do it all.
