Daina Lightfoot

Dead Lead

2021 – Present

Creative Director

2021 – 2021

Senior Visual Designer

2017 – 2018

Leading a team of designers and developers who focus on both digital and print marketing across various platforms.

Head of Design

2016 – 2017

Acquired by Peek April 2017 Lead the redesign of the ZOZI Advance brand, including new website patterns and marketing collateral. Established a functioning workflow for design, marketing, product and the organization to collaborate efficiently as I was the sole internal designer at the company.

Senior Designer

2015 – 2016

Partnering with the Design Leads, Marketing Managers, Researchers and Developers to create highly refined design solutions across all digital platforms, while strategically working to create design systems that will allow the company's brand presence to scale efficiently and effectively.

Design Mentor

2016 – 2016

It's tough to learn on your own. At Design Lab I worked with developers and entrepreneurs to hone their design skills through one-on-one training and feedback sessions.

Senior Communications Designer

2015 – 2015

During my time at Optimizely I lead the environmental and keynote designs for the companies second annual Opticon event, revamped and organized their sales and marketing design processes, worked on the launch of the companies second product, Personalization, as well as assisted in creating the companies first brand guidelines,

Design Lead

2012 – 2015

I lead and worked on a team of designers that created all of the printed and digital marketing for the Hootsuite organization. To do so, I worked collaboratively with the Art Director, who simultaneously reports to the Director of Marketing.

Design & Community Management

2011 – 2011

Design and community management during the launch and sunset of glitch.com

Designer

2009 – 2011

Assisted senior designers with digital, print and illustration work, as well as working with external vendors and retailers on behalf of the studio Merchandise Manager.