Colton Westerberg

Co-Founder | Design Consultant

2016 – Present

Berg Design Co was co-founded by my brother, Jordan Westerberg, and I at Iowa State University. Guiding brands, companies, and investors on how to understand & build great products, services, and processes. Specializing in footwear design. I have a great understanding on design ethos, innovation, consumer/athlete research, line building, targeted market segmentation, concept ideation, creative direction, construction/manufacturing, and finalizing details. Having worked for several companies, I have vast knowledge and skills for several types of footwear in many different categories. From lifestyle and streetwear fashion to innovative, technical, and performance footwear.

Creative Direction / Lead Design Consultant - OluKai - Hanks Running - TYR

Problem solver. Creativity enhancer. Solution achiever. Human empathizer.

Footwear Designer II

2020 – 2023

Performance, Lifestyle, Collaborations.

Helped build and enhance the design ethos for lifestyle, performance trail, and mountain footwear. Assisted creative direction to raise the footwear line into the realm of their apparel and equipment. Growing the Off-Mountain and lifestyle business through comfortable, everyday shoes that perform. Developed an understanding of product innovation, industrial design, material engineering, athlete needs, awareness, and anatomical geometry.

Lead design on Infinite 2 performance trail runner Lead design on new NSE platform for comfort Lead design on Wayroute Light Hike Lead design Flypack Hybrid Lead design Back 2 Berkley Lead design on Never Stop line Lead design on all collaboration projects Design collaboration for UNDERCOVER - SOUKŪU Assisting on all creative direction for Performance & Lifestyle

Footwear Designer I

2017 – 2020

Basketball, Lifestyle, Collaborations.

Joined an unbelievably creative team to build the next chapter for Converse Basketball. Basketball, Lifestyle, Collaborations.Worked in the performance basketball category. Building Converse’s arsenal of basketball shoes as they returned to the court. Created and designed platforms and design guidelines to excel the company’s performance line.

Lead design for Chuck Taylor CX Disrupt Lead design on pinnacle shoe for new comfort line, collab w/ TheSoloist Lead design / creative direction for UNT1TL3D category Lead design collaboration for Russell Westbrook for All-Star Weekend, AJ1, AJ11 Assisted design direction and tooling on All Star BB Shift CX

Nike ETW - Contract Footwear Designer

2017 – 2017

Assisted in techpacks, ideation, creative direction, deck building, and overall anything to help the team and make everything run as efficiently as possible. Worked with other designers to help them with anything they needed.

Designer and collaboration with Bandulu Street Couture

Pattern Designer | Sewing Intern

2016 – 2017

Headed sewing pilots before entering the production line. Assisted master seamstress with several material patterns. As well as looked at materials and gave advice to help the design team with imaginary ideas. Sewed and refined automotive seats, benches, sofas, beds, and full scale upholstery.

Industrial Design Intern

2016 – 2016

Contributed with form development sketches alongside lead designers. Built creative decks for ideation and consumer trend research on tactical products.

London College of Fashion

2016 – 2017

Summa Cum Laude Fashion Culture and History

Bachelor of Science (B.S.)

2013 – 2017

Cum Laude Industrial Designers Society of America (IDSA) / Entrepreneurship Club