Greta Davis

Freelance Creative · Brooklyn Heavy Metal

Burlington, VT

In My Own Words

Content Curator, Multimedia Journalist, Copywriter, Digital + Analog Creator

Work Experience

Freelance Creative

Brooklyn Heavy Metal

2022 – Present

The main focus: creating a new visual brand identity, including two major photoshoots. The role includes: Photographer, Editor, Copywriter, Set Designer, Content Creator, Creative Director.

Social Media Manager, Content Producer + Digital Marketing Specialist

Vermont's Original Bag Balm

2023 – 2025

Doubled TikTok + Instagram following in the first year with viral, organic content: 142% growth on IG, 120% on TT. Sole channel ownership (Tiktok, Instagram, Facebook, LinkedIn, Threads, X, Youtube Shorts, Pinterest). Responsible for social media strategy, planning and execution, content creation, campaign management, creative development, email marketing (campaign planning, asset creation), influencer + athlete strategy, outreach & management, partnerships, community management, product/ecommerce photography, editing and design. Skilled in community building & management, social listening and creating engaging, creative content. Creative direction for 125th anniversary celebration, product launches, creator + brand collaborations. Other responsibilities: social reporting, community managemeconsumer support assistance, partnership support. Featured in the New York Times for brand TikTok presence: www.nytimes.com/2024/05/27/style/bag-balm-beauty-secret-tiktok.html

Marketing and Sales Manager

4T2D

2021 – 2022

- Responsible for creating and building brand voice, aesthetic and copy from the ground up including all customer facing communication, copy and media. - Sole ownership of social channels from ideation to content generation, editing to fit brand voice and style, management, engagement, customer inquiries and more. - Building and managing ecommerce site through Shopify and Shogun(including copywriting, photography, web design and Search Engine Optimization). - Email marketing using Klaviyo, building email lists writing and designing emails. - In charge of shipping and fulfillment: sustainable package research, shipping partnership coordination, product testing and optimization. - Project management of all outsourced creative work: writing creative briefs, liaising with designers, overseeing creative process from ask to delivery. - Oversaw intern hiring from start to finish: successfully filled position in 2 weeks. - Other responsibilities include: PR outreach, press releases, brand partnerships, social media reporting & analytics, customer service, and product research.

Freelance Writing

Waterbury Roundabout

2021 – 2021

Head of Social Media & Communication, Events, Buyer

4orty Bridge Boutique

2018 – 2021

- Designed, built and maintained website to shift to online market during COVID-19 -Assisted in small business loan applications - Responsible for content creation, execution and curation, rebranding strategies, media activation plans, arranging schedules - Increased engagement across social media channels, doubled Instagram following

Sports Public Relations Intern

DKC

2017 – 2017

-Promoted to Assistant to the Vice President of Sports Group including schedule and account coordination -Assisted with events including U.S. Open ballperson tryouts

Social Change Intern

Ogilvy Mather

2016 – 2016

- Monitored client media, drafted reports, and conducted consumer and media outreach - Promoted to account coordination for a new business request and pitching