Cody Cusker

Digital Marketing Manager | Owner

2016 – Present

Cody Cusker Marketing, LLC specializes in results driven digital marketing. Certified in Google AdWords and Google Analytics Services include but are not limited to: Pay Per Click Advertising (PPC) Search Engine Optimization (SEO) Social Media Marketing Conversion Rate Optimization Digital Marketing Strategies Data Analysis

Digital Media Specialist

2014 – 2016

Develop and manage Pay-Per-Click campaigns for over 11 clients with a total annual budget of $1.1M, ranging from B2C, B2B, B2G; Goodyear Retail, Honeywell Aerospace and, Arizona Lottery

Develop annual digital media strategic plans for existing client base

Create ad copy, test effective messaging and call-to-action to reduce cost per converted click, and increase conversion rates

Optimize landing pages to provide relevant, actionable content to improve overall campaign quality scores

Manage keywords by pausing under performing keywords and generating new relevant search terms

Track budgets and cost per click bidding based on monthly spending to maximize ROI

Create monthly analytics reporting with optimization recommendations and performance trends

Mentor and educate digital media team members on relevant PPC platforms from campaign creation to optimization and ongoing management for top billing clients ranging from GORE-TEX, Republic Services, and Time Warner Cable Central

Online Marketing Coordinator

2014 – 2014

PPC/Display - Management of paid search marketing campaigns using Google AdWords and Bing Ads

SEO - Keyword research, local listing management and content marketing

Web Analytics - Knowledgable in web traffic analytical software, such as Google Analytics and analyzing data reports for online marketing purposes

Reporting - Monthly client reporting based on campaign performance

Social Media - Knowledgable in Social Media and its use in Online Marketing with an in-depth knowledge into utilizing the right types of social media, including paid advertising, for different types of clients and market objectives

Client Services Coordinator

2013 – 2014

Drafting and editing of Scope of Work documents, Internal Account/Project Briefs, Master Services Agreements, Change Orders, and any other documentation needed

Assisting with tracking and logging of Client Meeting Notes and milestones

Assisting with scheduling of resources in the traffic system

Uploading of content into client's website Content Management System

Assisting in research and the collection of work samples for presentations

Reviewing the grammar, spelling, and formatting of documents to be presented to clients

Creating, editing, and reviewing presentations in Powerpoint & Keynote

Assisting in tracking hours by pulling reports for projects in the resource management database

Assisting with scheduling of meetings, conferences, and follow-ups with clients

Intern

2012 – 2012

Helped brand Mia Bella, a balsamic vinaigrette product with a high-quality image at an affordable price

Researched several secondary packaging companies to help develop the product image

Problem solved a lead labeling issue by contacting several agencies in California

Identified geographic regions across the U.S. where Mia Bella would be successful based on average income

Adapted the use of the task management program Asana for effective communication

Bachelor of Science

2010 – 2012

Bachelor of Science