Clayborn Harvey

Marketing Sales Public Relations Event Coordination

• Develop & maintain all aspects of the business development center to create new sales opportunities • Manage communications to all customers over phone and email • Public Relations - serves as first point of contact on behalf of the sales & finance team • Marketing - manage social media, coordinate & promote events, and create brand awareness • Website administration - manage all content updates, inventory listings, SEO & photo gallery • Exceed monthly sales goals consistently & perform at a high level on a daily basis • Communicate with General Manager to coordinate marketing assignments & activities with other departments

• Liaison to the local hospitality, leisure, and tourism community for all seasonal marketing programs & events • Facilitated amazing customer experiences in the rental, retail, and repair shop environments • Increased foot traffic to all store locations through grass-roots connections via hotel & accommodations network • Consultant to UCSD-Outback Adventures to provide technical training for current directors and staff • Prepared annual market analysis reports

• Created & published daily website content, recorded radio/telephone messages, and conducted live reports on television to announce snow conditions and promotional information to the public at large • Liaison to the local hospitality, leisure, and tourism community for all seasonal marketing programs & events (Vans Tahoe Cup, Northstar Nights at Crosby’s, etc.) • Promoted business via multi-channel web-based campaigns via photo gallery, snow report and partner websites • Utilized creative writing, editing & photography skills to create on-brand messages to increase opportunity to reach sales goals • Communicated with Groomers, Ski Patrol and Race Departments to coordinate with Marketing and Special Events

• Managed all commercial permit efforts and communicated with US Natl. Forest, US Natl. Park, as well as Baja California, Mexico land managers to conduct all trips within official guidelines and practiced Leave No Trace etiquette • Experienced teaching various outdoor education and leadership courses in classroom and experiential settings such as High Ropes Courses, Climbing Walls, Whitewater & Flatwater Paddling, Backpacking/Camping, Sea Kayaking, Mountain Biking, Ski/Snowboarding, Surfing • Managed all marketing & advertising efforts for Wilderness Orientation and Outback Adventures Outfitter • Created brochures, designed website content, managed all public relations - serving as an ambassador of the State of California • Hired, trained & developed all expedition leaders (Volunteers, Assistant and Lead Guides) • Implemented sales strategies & identified business opportunities with the community-at-large • Coordinated operations of the retail/rental shop & adventure program

Accountable for business operations, educational programs and maintenance of all indoor/outdoor facilities. Supervised approximately 20 employees. Ensured all employees complied with all State of California guidelines. Streamlined and maintained an extensive resource management database. Create partnerships within Greater Los Angeles and Inland Empire school districts to increase business.

• Experienced teaching various outdoor education and leadership courses in classroom and experiential settings such as High Ropes Courses, Climbing Walls, Whitewater & Flatwater Paddling, Backpacking/Camping, Sea Kayaking, Mountain Biking, Ski/Snowboarding, and various traditional sports, as well as arts and crafts • Collaborate with professors and other university staff to develop collegiate-level teaching skills and administer undergraduate classes and experiential programs • Conducted extended expedition-style trips to whitewater rivers and mountain & coastal backpacking sites in the Southeast US • Provided administrative support to professors and department supervisors