Bike

Golf

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Health & Fitness

Camping

Mountain biking

Snowboarding

Skiing

backpacking

Football

Concerts

Snowmobiles

Fly fishing

Hockey

Backcountry access

Playing guitar & ukelele

Organic food & bev

Motorcycles & 4wd vehicles

Sales - Outside

Marketing & Sales Director

Marketing & Sales

Experienced professional - Self-starter, team-player, intelligent, hard-worker with a positive outlook. Skills include
business development, sales & marketing, customer service, public relations, social media platforms, SEO/digital
marketing, Wordpress/website design, employee recruitment & training, project management, strategic planning,
financial planning & reporting, budget forecasting, retail management, sales team management, fundraising, action
sports & outdoor education.

Marketing
Sales
Public Relations
Event Coordination


• Develop & maintain all aspects of the business development center to create new sales opportunities
• Manage communications to all customers over phone and email
• Public Relations - serves as first point of contact on behalf of the sales & finance team
• Marketing - manage social media, coordinate & promote events, and create brand awareness
• Website administration - manage all content updates, inventory listings, SEO & photo gallery
• Exceed monthly sales goals consistently & perform at a high level on a daily basis
• Communicate with General Manager to coordinate marketing assignments & activities with other departments

Business Development Manager

• Provide premium customer service, product knowledge & specific outdoors expertise to diverse range of clientele
• Responsible for visual merchandising to ensure proper graphics, displays and promotional signage
• Assist with new hire training & development
• Inventory Management - process all shipping/receiving & web-based order fulfillment
• Maintain procedures to ensure inventory & company assets are protected
• Supervise a team of 24+ employees and manage store operations in a 22,000 Sq. Ft. facility
• Experience managing business in a high-volume retail sales environment
• Communicate with Corporate to coordinate work assignments and activities with other departments

Assistant Store Manager

• Managed final as-build design & construction of the first Midwest US store in Chicago from initial concept through
final construction phases
• Assisted with store opening in Banff, Alberta, Canada ahead of holiday deadline
• Obtained City of Chicago construction permits, signage permits, city & state business licenses, and collaborated
with all stakeholders & service providers to complete store build-out
• Utilized Chicago connections to establish VIP attendance for Grand Opening event and promote the business
within Chicago media, print, billboard and radio
• Recruited & provided training for store management and sales associates
• Scouted real estate for new store locations in Madison, St. Paul/Minneapolis, Chicago and Ann Arbor
• Network with local bloggers, newspapers, retailers and restaurants to generate awareness about the new store
opening
• Attended national sales meeting in Colorado with corporate officers, store managers, and sales representatives

Project Manager/Store Opener

• Multiple-Store management - responsible for opening 3 total Flagship stores and 1 Outlet (pop-up) store with
Burton
• Utilized skills in budget analysis, financial forecasting, payroll management, facility operations & maintenance,
vendor invoice management, department sales reports, inventory analysis & staff training (human resource
management)
• Established a well-rounded VIP client list in music, action sports, hospitality, food & beverage industry worldwide
• Managed multi-channel social media marketing efforts to promote grass roots and corporate-sponsored projects
• Collaborated to develop community-building events designed to facilitate engagement in the snowboard lifestyle
• Analyzed business performance & conduct social media marketing campaigns, host events
• Utilized creative writing & editing skills to create on-brand messages to increase opportunity to reach sales goals

Store Manager

• Strategized & implemented plans to increase sales, customer foot traffic, and brand recognition towards
profitability
• Hire, train & develop all sales associates
• Promoted business via multi-channel social media campaigns (Facebook, Twitter, Instagram, and partner
websites)
• Generated grass-roots support from Hotel Concierge network in downtown Chicago and increased foot traffic
• Managed special projects & events for many in-store retail events in Chicago, New England and New York City -
Pro Rider visits, Movie Premiers, Musicians/Band visits (Dave Matthews Band After Party), Grand Openings,
Summer Sale
• Founder of The Big CHILL annual fundraising event for Burton Snowboards nonprofit organization CHILL

Associate Store Manager

• Liaison to the local hospitality, leisure, and tourism community for all seasonal marketing programs & events
• Facilitated amazing customer experiences in the rental, retail, and repair shop environments
• Increased foot traffic to all store locations through grass-roots connections via hotel & accommodations network
• Consultant to UCSD-Outback Adventures to provide technical training for current directors and staff
• Prepared annual market analysis reports

Marketing Representative & Retail/Rental Shop Manager

• Created & published daily website content, recorded radio/telephone messages, and conducted live reports on
television to announce snow conditions and promotional information to the public at large
• Liaison to the local hospitality, leisure, and tourism community for all seasonal marketing programs & events (Vans
Tahoe Cup, Northstar Nights at Crosby’s, etc.)
• Promoted business via multi-channel web-based campaigns via photo gallery, snow report and partner websites
• Utilized creative writing, editing & photography skills to create on-brand messages to increase opportunity to
reach sales goals
• Communicated with Groomers, Ski Patrol and Race Departments to coordinate with Marketing and Special
Events

Snow Reporter

• Managed all commercial permit efforts and communicated with US Natl. Forest, US Natl. Park, as well as Baja
California, Mexico land managers to conduct all trips within official guidelines and practiced Leave No Trace etiquette
• Experienced teaching various outdoor education and leadership courses in classroom and experiential settings
such as High Ropes Courses, Climbing Walls, Whitewater & Flatwater Paddling, Backpacking/Camping, Sea
Kayaking, Mountain Biking, Ski/Snowboarding, Surfing
• Managed all marketing & advertising efforts for Wilderness Orientation and Outback Adventures Outfitter
• Created brochures, designed website content, managed all public relations - serving as an ambassador of the State of
California
• Hired, trained & developed all expedition leaders (Volunteers, Assistant and Lead Guides)
• Implemented sales strategies & identified business opportunities with the community-at-large
• Coordinated operations of the retail/rental shop & adventure program

Director, Wilderness Orientation

Accountable for business operations, educational programs and maintenance of all indoor/outdoor facilities.  Supervised approximately 20 employees. Ensured all employees complied with all State of California guidelines.  Streamlined and maintained an extensive resource management database.  Create partnerships within Greater Los Angeles and Inland Empire school districts to increase business.

Site Director

Responsible for increasing advertising revenue for the AMC Outdoors magazine.  Identified new advertising markets and potential clients.  Attended sales meetings and Outdoor Retailer trade show in order to expand network of contacts.  Processed all correspondence and paperwork related to accounts.  Delivered advertising or illustration proofs to customers for approval.  Draw up contracts for advertising work, and collect payments due.
• Prospected and sold to new accounts and maintain current accounts through cold-calling and sales presentations
• Strategized with supervisors and achieved annual advertising sales goals and increased magazine circulation
• Collaborate with editors and other AMC staff to create print and digital editorial content
• Prepared media kits and content for trade shows, retreats and conferences as needed
• Provided administrative support to Advertising Sales Manager & Editors

Advertising Sales Assistant

• Experienced teaching various outdoor education and leadership courses in classroom and experiential settings
such as High Ropes Courses, Climbing Walls, Whitewater & Flatwater Paddling, Backpacking/Camping, Sea
Kayaking, Mountain Biking, Ski/Snowboarding, and various traditional sports, as well as arts and crafts
• Collaborate with professors and other university staff to develop collegiate-level teaching skills and administer
undergraduate classes and experiential programs
• Conducted extended expedition-style trips to whitewater rivers and mountain & coastal backpacking sites in the
Southeast US
• Provided administrative support to professors and department supervisors

Graduate Assistant, Outdoor Recreation Department

Clayborn Harvey is a Marketing & Sales Director at Mt. Abram Ski Area in South Paris, ME.

Clayborn Harvey

Clayborn Harvey

Skills

Interests

Industries

Summary