Clare Hefferren
Activating A New Era Of Brand · Vail Resorts
Vail, CO
In My Own Words
I’m a cultural alchemist, narrative translator, and energetic strategist. I don’t offer services. I hold containers for transformation. I help visionaries get clear >> not by doing more, but by becoming more of who they already are. I am activating a new era of branding.
What I bring:
- Emotional clarity
- Soul-aligned strategy
- Vision-to-body translation
- Leadership rooted in trust
I’m not for everyone. I’m for those who are done performing their brand and ready to embody it. Your brand is the invitation to come home to self, to truth, to resonance.
Core Values: Curiosity, adventure
Personal pursuits: Alpine, AT & telemark skiing, mountain biking, road biking, snowshoeing, backpacking, hiking, running, trail running, paddle boarding, whitewater rafting, triathlons, pickleball, scuba diving, water skiing, and swimming.
Work Experience
Private Alpine Ski Instructor
Vail Resorts2013 – Present
Combining my passions for mentoring, skiing and the outdoors led me to coach and instruct in addition to my career.
• 2020: Alpine Extreme Mountain Performance • 2019: Logan Academy Participant • 2018: Alpine Level 2 Certified PSIA (Professional Ski Instructor Association) • 2018: Private Alpine Ski Clients - Adult and Youth • 2014: Alpine Level 1 Certified PSIA (Professional Ski Instructor Association) • 2014-2017: Ski Girls Rock Alpine Coach, A Vail Resorts product & Private Alpine Ski Clients
Chief Strategy Officer (CSO) / Chief Creative Officer (CCO)
Wonder Pact2025 – Present
Wonder Pact is a reflection of what I believe drives lasting impact. When we stay curious, fear dissolves, and solutions emerge. Wonder reminds us to remain open to the impossible, and Pact is a pinky swear-level commitment to collaboration, creativity, and to never settle for business as usual.
I'm finding my way in the consulting world with a deep love of collaboration and a powerful drive to help shape a more just and connected world. This second chapter isn’t a pivot. It’s an expansion. I’m here to work alongside impact-driven humans; however the relationship is structured, whether W2, 1099, or through creative collaboration who share my commitment to:
- Community Development - Human Capital - Human Performance - Organic Foods - Outdoor Recreation - Social Justice - Sustainability - Wellness
I lead with strategy, vision, and creativity. I move quickly, ask better questions, and connect what others overlook. I'm energized by possibility and anchored in purpose. Everything I do is rooted in resilience, aligned values, and the magic of collaboration.
Purpose-Driven Impact | A Second Career Arc Rooted in Global Social Change
Founder + CEO
Callosum2005 – 2024
Callosum, a purpose-driven branding agency for the outdoor industry, has partnered with a diverse range of clients, including Colorado Parks & Wildlife, Rebecca Rusch, Mirna Valerio, Mount Hayden Backcountry Lodge, Kind Bikes & Skis, Friends of Vail Mountain Rescue, Pivot62 (a Food & Beverage entity under DoubleTree by Hilton Vail), Sacred Cycle, Seagull's Cycles, the USA Men’s Rafting Team, Vista Bahn Ski Rentals and US Cellular.
Key achievements: - Achieved significant social media growth with Instagram reach up +386% YoY, profile visits up +206% YoY, and Facebook reach increasing by +328% YoY, alongside a +1,442% YoY rise in content interactions for Kind Bikes and Skis, amidst a 2nd location launch. -Secured 5+ strategic partnerships with organizations like Vail Health, The Cycle Effect, and SpeakUp ReachOut for Seagull’s Cycles. The shop received 4 major awards, including Vail Valley Partnership's Small Business of the Year and Emerging Business of the Year. - Rebuilt the Vista Bahn Ski Rentals brand, driving 42% growth over six years ($1M to $1.4M) through customer segmentation, market analysis, and a complete redesign. - Developed a brand awareness campaign for Friends of Vail Mountain Rescue, raising $500K in three months toward a $2M endowment goal. - Conceptualized and launched Pivot62, managing regional strategy, positioning, and property launch under the DoubleTree by Hilton Vail brand.
Executive Director | Part Time
Sacred Cycle2019 – 2021
Successfully laid a foundation through creating a 3-year strategic plan, annual committee work plans, and fundraising plan. Established a Board of Advisors and committee structures rooted in strong processes. More than doubled the constituent database. Amid covid, conceived and spearheaded 2020 Virtual Heal Campaign, raising record funds in 30 days.
Event Liaison Consultant, Economic Development Assistant
Town of Vail2012 – 2013
Commission of Special Events Department & Vail Local Marketing District Contractor for a global resort destination
Event Liaison (01–10/2013) - Managed yearly calendar of 75+ funded events with a $2.3M budget. - Ensured brand creation, consistency, and accountability across marketing, PR, and communications. - Maintained town brand positioning and enhanced event brand platform through multi-channel strategies.
Economic Development Assistant (08–12/2012) - Developed systems to align processes with CSE and strengthen Vail’s brand presence. - Guided event producers to achieve Town Council goals and strategic objectives. - Streamlined approval for 350 event days annually.
Senior Brand Manager
Putnam Sourcing Group2004 – 2005
Accessory development with $10–25M revenue
- Promoted three times in 18 months, progressing from Licensing & Special Make-Up Developer to Senior Brand Manager. - Managed 17 accounts valued at $2.3M, including Fox Head, LeTigre, Fender Guitars, LRG, and Lucky. - Collaborated with a five-person design team in a fast-paced, high-volume environment, driving efficiencies, reducing budgets, and meeting tight deadlines. - Oversaw extensive daily communications with employees, nationwide clients, and factories in China.
Creative Director
Homestore / Move.com / Rent Net1999 – 2001
The leading online real estate network with 950 staff and 9M monthly visitors
- Increased Rent Net's valuation from $150M to $1B in 16 months by designing a marketing plan to enhance the consumer experience and strengthen brand equity. - Built a $2.2M parent company brand platform with multiple sub-brands at Move.com, establishing an internal ad agency and creative services department. - Amplified campaign effectiveness by managing four external ad agencies and a five-person internal design team across ten divisions at Homestore.com. - Achieved four promotions in three years during rapid entrepreneurial growth, advancing through art, creative services, and design roles during two buyouts.
Education
Sandler
2006 – 2007