Chris Springer
Head of Ecommerce · Gozney
Mountain Green, UT
In My Own Words
An Ecommerce professional with experience building brand strategy around direct sales & launching operations geographically. Specifically interested in driving UX/UI process, omnichannel strategies and balancing the mix of wholesale & direct to consumer channels. Authenticity is something that is invaluable to have in my professional environment & personal life. When you can combine personal interests with your day-to-day work responsibilities, the quality of all aspects improves.
Work Experience
Head of Ecommerce
Gozney2022 – Present
Taking this pizza rocket ship into cyberspace! Driving the e-commerce channel, improving customer journey & managing the tech stack.
Digital Operations Director
Skullcandy, Inc.2021 – 2022
Leading the Digital Operations team in delivering the Skullcandy experience through our global websites. In charge of roadmaps, forecasting, tech stack and team growth.
Sr. Manager Digital Experience
Skullcandy, Inc.2019 – 2021
A focus on creating new & compelling digital experiences for the Skullcandy consumer. Overhauling the discounting/voucher structure to prioritize profitability, while growing customer base. Working with partners at Big Commerce to set a roadmap for platform wide promotional improvements. Developing the communication/education plan for an ever increasingly complex product offering, while keeping true to the brand message. Be the analytical link between our internal creative dept. and external development agency.
Ecommerce Manager
Salomon USA2014 – 2019
Project financial goals & key drivers to support that growth, both in the short & long term. Developed North American specific marketing plans & product mix. Project leader for expansion of Ecommerce into Canadian market in 2016. Mapped out UX/UI improvements along with follow ups on the performance of those changes. Managed a project to move from a 3rd party warehouse, to our own fulfillment. Work closely with our digital marketing agency to develop action plan around North American traffic & engagement tactics. Put in place a process to fill warranties direct with consumers through our own dot com.
Ecommerce Manager
Suunto USA2012 – 2014
Managed the direct to consumer sales channel for the US. Worked with the global team in Finland on Marketing & Product launch calendars. Developed a strategy with local commercial teams on the principals of own Ecommerce. Further developed the influence marketing channel.
Sales Automation Specialist
Amer Sports Winter & Outdoor2009 – 2012
Managed the EDI relationships & expansion for portfolio of brands. Managed the B2B site for preseason & reorder bookings. Developed tools for external rep force. Handled the migration to SAP from an internal ERP system.
Education
Bachelors of Business Administration
Oregon State University1999 – 2003
Bachelors of Business Administration
