Chris Anderson

Rapha creates the finest cycling clothing and accessories in the world. Working as a member of the North American office marketing team, I design on-brand solutions across a range of media, including: print, digital, retail, events, and on-product. The brand is synonymous with the highest levels of quality, style and performance and such attributes echo the standard of design we seek to achieve.

_Directed team creative concepts to develop fresh new thinking that ensures exceptional solutions for clients _Led a diverse team of industrial designers, graphic designers, environmental designers, and 3D visualization in creating exemplary retail experiences that support market initiatives and brand messages _Oversaw creative team leaders to ensure all work delivered to client is of the highest standard _Collaborated influentially with creative teams to develop the most effective, consistent overall brand communication _.Built working relationships of mutual respect, trust and credibility within associated departments _Championed the ongoing improvement of the team’s creative capabilities as well as recruiting, mentoring and retention of creative talent _Clients | Nike + Jordan + Columbia + Oakley

_Served as brand steward in the development of creative assets that adhered to standards

_Managed development and creative execution of campaign-based advertising across print and web _Nurtured relationships with the sales department, playing a critical role in new business development _Provided idea leadership by developing successful, measurable brand-compliant campaigns for print and web _Translated sales objectives into creative strategies, and directed the creative team in the production of advertising and marketing collateral across multi-channel print, web and broadcast _Managed team of freelancers on and off-site

_Created and implemented identity systems for multiple Sallie Mae external brands _Correctly identified required resources to complete multiple projects on budget and on time _Completed design tasks to meet deadlines and ensure creative integrity _Built an in-house creative services team by developing standards and ways of working policies _Clients | Bank One, Chase Bank, Provident Bank, Sallie Mae, and several national universities and colleges

_Collaborated on several overall brand strategies and advertising campaigns for key clients _Created and implemented integrated brand identity systems for global consumer brands _Led brand identity and visualization work with creative teams to deliver consistent client strategies _Clients | Tide, Always, Tampax, Bounty, Downy, Eclipse, and Physique