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Retail design

Twenty two  years of progressive, sophisticated graphic design experience + Creative Direction + Art Direction + Expert designer with diverse, high-profile industry successes + Seeking technically challenging creative opportunities + Ability to integrate concepts, ideas, design and attitude to generate innovative brand communications in a fresh, authentic way + Establish creative brand guidelines and apply across all touch points, while maintaining business relationships + Leader and team player, works collaboratively and cross departments sharing technical and business knowledge within the team.

Rapha creates the finest cycling clothing and accessories in the world. Working as a member of the North American office marketing team, I design on-brand solutions across a range of media, including: print, digital, retail, events, and on-product. The brand is synonymous with the highest levels of quality, style and performance and such attributes echo the standard of design we seek to achieve.

Graphic Designer

_Directed team creative concepts to develop fresh new thinking that ensures exceptional solutions for clients
_Led a diverse team of industrial designers, graphic designers, environmental designers, and 3D visualization in creating exemplary 
retail experiences that support market initiatives and brand messages
_Oversaw creative team leaders to ensure all work delivered to client is of the highest standard 
_Collaborated influentially with creative teams to develop the most effective, consistent overall brand communication
_.Built working relationships of mutual respect, trust and credibility within associated departments
_Championed the ongoing improvement of the team’s creative capabilities as well as recruiting, mentoring and retention
of creative talent
_Clients | Nike + Jordan + Columbia + Oakley

Creative Director + Nike

_Served as brand steward in the development of creative assets that adhered to standards

Freelance Creative Designer

_Served as brand steward ensuring that all assets adhered to global brand standards
_Led all global consumer and trade creative development, brand standards and guidelines, digital advertising, sales collateral, 
catalog, POP and retail experiences
_Directed global packaging for Cannondale Parts and Accessories
_Developed global Cannondale branded apparel for professional race teams
_Directed all campaign photo shoots and video assets for implementation into global consumer / dealer catalogs / creative templates
_Ensured successful implementation of brand direction from concept through to production
_Managed and oversaw creative production budget globally
_Directed outside ad agencies and freelancers across multiple creative projects

Creative Director + Cannondale Bicycles + Cycling Sports Group

_Responsible for creative development, including ad concepts, brand standards and guidelines, digital advertising, sales collateral, catalog, POP and retail merchandising
_Launched new ad campaign and brand standards with the introduction of the 2012 model year
_Served as brand leader, ensuring that all creative assets adhered to global brand standards
_Designed U.S. packaging for GT BMX Parts and Accessories
_Developed global GT professional race apparel for teams and for U.S. consumer line
_Designed annual global consumer and dealer catalogs, and marketing templates
_Partnered with Global Marketing managers to ensure creative production budgets were met
_Oversaw all campaign photo shoots and video assets

Senior Graphic Designer + GT Bicycles + Cycling Sports Group

_Managed development and creative execution of campaign-based advertising across print and web
_Nurtured relationships with the sales department, playing a critical role in new business development
_Provided idea leadership by developing successful, measurable brand-compliant campaigns for print and web
_Translated sales objectives into creative strategies, and directed the creative team in the production of advertising
and marketing collateral across multi-channel print, web and broadcast
_Managed team of freelancers on and off-site

Creative Director

_Created and implemented identity systems for multiple Sallie Mae external brands
_Correctly identified required resources to complete multiple projects on budget and on time 
_Completed design tasks to meet deadlines and ensure creative integrity 
_Built an in-house creative services team by developing standards and ways of working policies
_Clients | Bank One, Chase Bank, Provident Bank, Sallie Mae, and several national universities and colleges

Senior Graphic Designer

_Collaborated on several overall brand strategies and advertising campaigns for key clients
_Created and implemented integrated brand identity systems for global consumer brands
_Led brand identity and visualization work with creative teams to deliver consistent client strategies
_Clients | Tide, Always, Tampax, Bounty, Downy, Eclipse, and Physique

Graphic Designer + Print / Promotion

Chris Anderson is a Graphic Designer at Rapha Racing in Park City, UT. View their experience, skills and work history on Malakye — the professional network…

Chris Anderson — Graphic Designer at Rapha Racing

Chris Anderson

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