Bike

Lifestyle

Outdoor

Drawing

Graphic design

Painting

Snowboarding

Climbing

Cycling

Skateboarding

Skiing

Packaging

Contemporary art

Typography

Illustration

Sculpture

Modern art

Retail design

Twenty two  years of progressive, sophisticated graphic design experience + Creative Direction + Art Direction + Expert designer with diverse, high-profile industry successes + Seeking technically challenging creative opportunities + Ability to integrate concepts, ideas, design and attitude to generate innovative brand communications in a fresh, authentic way + Establish creative brand guidelines and apply across all touch points, while maintaining business relationships + Leader and team player, works collaboratively and cross departments sharing technical and business knowledge within the team.

Rapha creates the finest cycling clothing and accessories in the world. Working as a member of the North American office marketing team, I design on-brand solutions across a range of media, including: print, digital, retail, events, and on-product. The brand is synonymous with the highest levels of quality, style and performance and such attributes echo the standard of design we seek to achieve.

Graphic Designer

_Directed team creative concepts to develop fresh new thinking that ensures exceptional solutions for clients
_Led a diverse team of industrial designers, graphic designers, environmental designers, and 3D visualization in creating exemplary 
retail experiences that support market initiatives and brand messages
_Oversaw creative team leaders to ensure all work delivered to client is of the highest standard 
_Collaborated influentially with creative teams to develop the most effective, consistent overall brand communication
_.Built working relationships of mutual respect, trust and credibility within associated departments
_Championed the ongoing improvement of the team’s creative capabilities as well as recruiting, mentoring and retention
of creative talent
_Clients | Nike + Jordan + Columbia + Oakley

Creative Director + Nike

_Served as brand steward in the development of creative assets that adhered to standards

Freelance Creative Designer

_Served as brand steward ensuring that all assets adhered to global brand standards
_Led all global consumer and trade creative development, brand standards and guidelines, digital advertising, sales collateral, 
catalog, POP and retail experiences
_Directed global packaging for Cannondale Parts and Accessories
_Developed global Cannondale branded apparel for professional race teams
_Directed all campaign photo shoots and video assets for implementation into global consumer / dealer catalogs / creative templates
_Ensured successful implementation of brand direction from concept through to production
_Managed and oversaw creative production budget globally
_Directed outside ad agencies and freelancers across multiple creative projects

Creative Director + Cannondale Bicycles + Cycling Sports Group

_Responsible for creative development, including ad concepts, brand standards and guidelines, digital advertising, sales collateral, catalog, POP and retail merchandising
_Launched new ad campaign and brand standards with the introduction of the 2012 model year
_Served as brand leader, ensuring that all creative assets adhered to global brand standards
_Designed U.S. packaging for GT BMX Parts and Accessories
_Developed global GT professional race apparel for teams and for U.S. consumer line
_Designed annual global consumer and dealer catalogs, and marketing templates
_Partnered with Global Marketing managers to ensure creative production budgets were met
_Oversaw all campaign photo shoots and video assets

Senior Graphic Designer + GT Bicycles + Cycling Sports Group

_Managed development and creative execution of campaign-based advertising across print and web
_Nurtured relationships with the sales department, playing a critical role in new business development
_Provided idea leadership by developing successful, measurable brand-compliant campaigns for print and web
_Translated sales objectives into creative strategies, and directed the creative team in the production of advertising
and marketing collateral across multi-channel print, web and broadcast
_Managed team of freelancers on and off-site

Creative Director

_Created and implemented identity systems for multiple Sallie Mae external brands
_Correctly identified required resources to complete multiple projects on budget and on time 
_Completed design tasks to meet deadlines and ensure creative integrity 
_Built an in-house creative services team by developing standards and ways of working policies
_Clients | Bank One, Chase Bank, Provident Bank, Sallie Mae, and several national universities and colleges

Senior Graphic Designer

_Collaborated on several overall brand strategies and advertising campaigns for key clients
_Created and implemented integrated brand identity systems for global consumer brands
_Led brand identity and visualization work with creative teams to deliver consistent client strategies
_Clients | Tide, Always, Tampax, Bounty, Downy, Eclipse, and Physique

Graphic Designer + Print / Promotion

Chris Anderson is a Graphic Designer at Rapha Racing in Park City, UT. View their experience, skills and work history on Malakye — the professional network…

Chris Anderson — Graphic Designer at Rapha Racing

Chris Anderson

Skills

Interests

Industries

Education history

Florissant Valley Community College

Northern Kentucky University