Chelsea Ortega
Marketing Manager · Whurk Inc
Denver, CO
In My Own Words
Chelsea is an active lifestyle enthusiast whose passion for health, fitness, and yoga; coined with her professional marketing and journalism background; has helped her excel and develop into a social media and content creation guru across multiple online/social platforms and video/photographic mediums. She has a zest for learning and specializes in graphic design, InDesign, Adobe Photoshop, Illustrator, LightRoom, Microsoft Office and website design & content creation. Self-motivated by the desire to lead in a dynamic role where creativity, out-of-the-box thinking and innovation is desired. Friends describe her as an outdoor adventurist who enjoys a healthy lifestyle pursuit of yoga, surfing, running, good food and of course-- great company. Meanwhile, she sees herself as an aesthetically pleasing brand-marketing professional and self-proclaimed brunch connoisseur. Born on Maui, Chelsea discovered her love for the ocean and outdoors at a young age. After moving to the Pacific Northwest, she realized the need for brand management and brand content creation within the outdoor retail space— a growing industry that is only getting bigger. Regardless of the client, Chelsea intriguingly adopts her brands by living, breathing and speaking their language in a way that brings a brand’s identity and consumers together in an organic way. Chelsea strives to lead the pack by staying ahead of the social media game and coming up with new ways to position brands that capture and inform consumers in a fun, interactive manner. She is attracted to fast-paced work environments and growing start-up business enterprises that place a high value on creating authentic, professional relationships with clients, while also cultivating a work community with good camaraderie, culture and positive vibes.
Work Experience
Marketing Manager
Whurk Inc2015 – 2016
Whurk, the world's leading interactive mobile platform offering peer-to-peer engagement and real-time opportunities for college students to earn rewards. We connect the world's leading brands with brand advocates for collection of brand insight, brand awareness, product sampling, packaging & distribution, and potential employer perception. • Overseeing all marketing efforts, planning and implementation geared towards client acquisition and ‘whurk force’ expansion across hundreds of college campuses • Managing whurk's social media platforms • Matching brands with demographic segments, brand insight collection and peer-to-peer marketing engagement • Generating social content for online and print publication • Sourcing brand advocates for peer-to-peer marketing engagements • Expanding student 'whurk force' across thousands of college campuses in the United States • Reaching new and potential clients through market outreach and research
Corporate Partnerships/ Marketing
Ibotta Inc2015 – 2015
Completed new business development & corporate partnership relations projects within the Marketing Department at a Denver-based startup during the summer of 2015. • Researched, planned and implemented user acquisition (UA) partnership program for soft-launch in September 2015 • Communicated strategic partnership strategy to partners and Ibotta users using marketing tactics • Joined the Colorado Technology Association and attended six program/workshops/sessions during summer 2015 • Presented plan/strategies to initiate a course of action for building out the Ibotta UA partnerships strategy to the marketing team
Media Sales Associate/Junior Producer
MSNBC 9NEWS/ Gannett2014 – 2015
I place a high value on my broadcast/media work experience, for it allowed me to meet some incredibly knowledgeable people within the broadcasting industry and sparked my passion for creating authentic relationships within my networks and professional clientele. • Served as a liaison between outside sales representatives on 20+ accounts • Enter/edited new sales orders, credit preempted spots and reconcile any under delivery points • Maintained detailed account records and contact logs using Matrix, Wide Orbit Sales, and Microsoft Excel • Organized and manage Account Executive Executives' schedules, meetings, calendars and assist them in all aspects of Wide Orbit
Studio Coordinator
barre32013 – 2014
• Performed daily opening, closing and client check-in procedures • Created new client profiles and new product inventory in MindBody software • Oversaw childcare responsibilities during classes held in the studio
Marketing Intern
Hydro Flask2013 – 2013
• Founded the Offical Hydro Flask Ambassador Program • Worked with legal advisors to develop contract and program policies • On-board 14 professional athletes and personnel from their respective fields into the Ambassador Program • Communicated daily with the public relations team and media contacts on marketing objectives and promotional needs • Managed Hydro Flask presence on all social media platforms • Planned, executed and oversaw two online contests, sweepstakes and social media campaigns • Prepared, packaged and shipped 100+ media kits to editors and national publications for Holiday "Shopping Guides" during summer 2015
Film Production Intern
Warren Miller Entertainment2013 – 2013
• Transcribed, timed and organized audio, interview files, and raw video footage • Screened, viewed and analyzed raw video footage for editing purposes • Uploaded/ edited photo galleries to company website • Fulfilled daily filing, organizing and office management tasks • Contributed new ideas for promotional events and sweepstakes • Assisted in all aspects of production including, pre planning, production and editing
Assistant Manager
lululemon athletica2008 – 2010
• Developed strategic sales goals and business objectives 4 times/per year • Participated in all hiring processes and interviews • Supervised 5 associates and oversaw day-to-day retail/business logistics • Created weekly employee schedules and assigned shift responsibilities • Trained 5 new employees into their respective roles within the company • Developed quarterly plans to meet pace, growth and budget


