Chase Lindley

-Planned site experience calendar based on product launches, merchant priorities, and seasonal initiatives. -Responsible for the production and delivery of site content from planning, to design, to execution. -Wrote meaningful creative briefs providing concise direction for digital assets that meet business needs. -Implemented tests to gather data and optimize the customer experience to increase site conversion. -Provided regular analysis of content performance to identify success and opportunities for improvement.

-Maintained categorization and filtering attribution of products on the site. -Utilized analytics to measure performance of the site in order to strategically implement improvements. -Collaborated with Creative, Brand, and Initiatives teams to curate compelling product assortments. -Played an integral role in the setup and implementation of our site on the Oracle Commerce 11 Platform. -Conducted an ongoing competitive analysis to learn from and capitalize on industry trends.

-Overhauled and managed the entire ecommerce platform. -Improved site navigation and user experience to ensure consumer engagement. -Thrived in a startup environment where I was able to assist in various aspects of the business. -Implemented, produced, and executed email marketing campaigns. -Coordinated affiliate and referral programs, driving traffic and conversion on the website.

-Responsible for the planning, promotion, and execution of large scale events. -Performed any necessary duties to ensure the success of events, including patron and vendor hospitality, directing volunteers, assisting with setup and teardown, and the sale of merchandise. -Designed and produced promotion materials for events and stations using Adobe Photoshop. -Assisted media sales staff on sales calls and presentations.