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Digital Initiatives Producer

Media & Entertainment

In 2015 I graduated from Central Michigan University with a Bachelor of Applied Arts in Entrepreneurship, specializing in Media Design, Production, & Technology. Since I finished my formal education, I have been building my career in the ecommerce space. I also enjoy reading, skiing,  mountain biking, camping, and sharing all of the offerings of the outdoors with loved ones. These interests, along with my professional pursuits, are what make my life so fulfilling.

-Planned site experience calendar based on product launches, merchant priorities, and seasonal initiatives. 
-Responsible for the production and delivery of site content from planning, to design, to execution. 	
-Wrote meaningful creative briefs providing concise direction for digital assets that meet business needs.
-Implemented tests to gather data and optimize the customer experience to increase site conversion.
-Provided regular analysis of content performance to identify success and opportunities for improvement.

-Maintained categorization and filtering attribution of products on the site.
-Utilized analytics to measure performance of the site in order to strategically implement improvements.
-Collaborated with Creative, Brand, and Initiatives teams to curate compelling product assortments.
-Played an integral role in the setup and implementation of our site on the Oracle Commerce 11 Platform.
-Conducted an ongoing competitive analysis to learn from and capitalize on industry trends.

Digital Merchandiser

-Overhauled and managed the entire ecommerce platform.
-Improved site navigation and user experience to ensure consumer engagement.
-Thrived in a startup environment where I was able to assist in various aspects of the business.
-Implemented, produced, and executed email marketing campaigns. 
-Coordinated affiliate and referral programs, driving traffic and conversion on the website.

Digital Marketing Coordinator

-Responsible for the planning, promotion, and execution of large scale events.
-Performed any necessary duties to ensure the success of events, including patron and vendor hospitality, directing volunteers, assisting with setup and teardown, and the sale of merchandise.
-Designed and produced promotion materials for events and stations using Adobe Photoshop.
-Assisted media sales staff on sales calls and presentations.

Promotions/Sales Intern

Chase Lindley is a Digital Initiatives Producer at Finish Line in Boulder, CO. View their experience, skills and work history on Malakye — the professional…

Chase Lindley — Digital Initiatives Producer at Finish Line

Chase Lindley

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Education history

Central Michigan University