Chanon Sermchief

Selected Clients: Ascot Motorsports, DickiesMoto, SUPREME NYC, Young Fabulous & Broke clothing, GSG denim, ALIIGN Movement apparel, Electric & Rose clothing, Wusah cannabis brand, Struggle Inc., Lapis Press/Circa Publishing, Hefty Records, Faith Peace & Love / A Fine Mess clothing, Samurai Records, Chocolate Industries Music Label, Zuvuya Records, Unit B Gallery, W.R.O.N.G Industries :: Develop various marketing programs for clients including design of posters, flyers, postcards, album art/design and cd packaging, stickers, t-shirts/apparel, tradeshow displays, music events, and websites. :: Create production for projects in both digital media and hand silkscreened format. :: Design branding packages including logo design, business cards, brochures, and business stationery. :: Art direction on photoshoots and lookbooks as well as overall design. :: Digital/Web/Ecom Designer - Build, maintain, and update to Squarespace and Shopify sites, including E-commerce, web banner ads, emailers, product shots, photoshoots - model, flat-lay, & ghost manne- quin. :: Creating pitch decks, layouts, and design concepts for clients to ensure design is consistent with their private brand strategies :: Responsible for creating apparel CAD sketches, linesheets, lookbooks, pitch decks, photo editing and retouching, apparel graphics (screenprint and sublimation), textile design patterns and recolors, embroi- deries and embellishments, and various marketing materials. :: Conceptualized & Designed various packaging and branding including cannabis packaging, bags, branded packing boxes, and music packaging.

:: Working closely with CEO/Founder, Executive VP, Creative Director, Brand Manager, & Sales Team of Ascot Motorsports on their Ascot website and e-commerce and focusing on their collaboration with Dickies on DickiesMoto, motorcycle workwear with protection by their patented IRONCLOTH(TM). :: Web/Ecom: Squarespace and Shopify platforms for ASCOT MOTORSPORTS www.ascotmotorsports.com DICKIES MOTO DIVISION www.dickiesmotodiv.com ascotmotorsports.com/collections/dickies-moto :: Created the visual design and production of company's eCommerce website on desktop, mobile and tablet including design/layout, photoshoots (lookbook and product), photo editing, updating merch and inventory, POS/POP product, and aided in social media (Facebook, Instagram, Vimeo, youtube) :: Assisted in Lookbook and product shoots including both still and video. :: Layout design and photo editing for DickiesMoto lookbooks, linesheets, ecom products :: Collaborated closely with Ascot team members from design, sales, social/digital marketing, and production. :: Created graphic design for all aspects of company which includes, branding trims and labels, product packaging labels, B2B POS/POP assets (lookbooks/brochures, sales sell sheets, signage), and B2C assets.

Selected Clients other than branded Socialite Clothing label: Stitchfix, Nordstrom, Nordstrom Rack, Dillards, Evereve, Macys, Anthropologie, Free People, Urban Outfitters, Verishop :: Graphic Designer/Artist/Illustrator creating and developing original prints, patterns, and graphics for both branded and private labels. :: CAD sketch design coordinating all designers, textile vendors, production team. and clients. :: Photography for lifestyle and marketing as well as product flat lays, including photo retouching/manipulation for lookbooks, marketing, and ecom/web. :: Consulting and developer for ecom/ web/ Shopify. :: Liaising with design and production departments as well as working with outside domestic and over- seas vendors. :: R&D for color, artwork, design, and textile prints for seasonal trends.

:: Designer / Artist / Illustrator creating and developing original prints, patterns, and graphics for the company's house line primarily using Adobe Creative Suite and NedGraphics. :: Modifying existing art (e.g., purchased art from design studios) by adapting to a wide range of art styles and techniques. :: Create, modify, edit, and arrange artwork into different types of repeats and pre-press according to the specifications and standards of various domestic and overseas vendors and printers. :: Implement color separation of artwork and update colorways appropriate to seasonal color palette trends and customer/client requests to merchandise back into their collections. :: Coordinate freelance work and team of freelance textile designers. :: Liaising with customers and interpreting their ideas and needs accurately as well as liaising with sales and production staff as well as design colleagues. :: Knowledge of the market and be able to predict and keep up to date with new fashions and trends, and design and production techniques. :: Responsible for organizing and maintaining fabric archives and print library which contains original and vintage artworks as well as keeping a record of prints that are used in the current season.

In-house labels: XCVI, XCVI Wearables, AGAVE Denim, Threads for Thoughts, LACAUSA Selected clients: Neiman Marcus, Nordstroms, Saks Fifth Avenue, Chicos, Bloomingdales, Dillards, Helmut Lang, New Balance, Guess, Rag and Bone, Electric & Rose, True Religion, NYDJ, RRL :: Supervise a team of in-house and freelance graphic designers & artists in the design and production of cohesive branding. :: Orchestrate interdepartmental coordination with sales, marketing, fashion designers, engineering, clients, vendors, and overseas manufacturers in creating graphic materials including art and line development for markets. :: Oversee art direction on photoshoots and lookbooks. :: Lead and manage design team in the development and implementation of artwork and communi- cated with in-house, off-site print shops, and overseas factories for samples to final production. :: Create graphics and textile prints for apparel, accessories, and promotional items. :: Promote company's various labels with design of website, creating branding and identity designs, producing sketch apparel CAD design, line sheets, and retouching photos for lookbooks and print collateral.