Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Art Director // Senior Graphic Designer // Textile Designer // Digital Designer // Web & Ecom Designer

Creative & Design

I’m an Art Director, Senior Graphic Designer, Textile Designer, Digital Designer, & Web/Ecom Designer - A Jack of All Trades, if you will.... with several years of experience looking for the opportunity to apply artistic vision to growth of business.  
Proven ability in the management of the complete design process, from conceptualization to final production and delivery, with efficiency and agreed deadlines. 
Master printmaker with 17+ years of printing experience, including but not limited to textiles, screenprinting, sublimation, DTG, heat transfers, embroideries, embellishments, and print collateral.  Adobe Creative Suite, NedGraphics, Microsoft Office and web design applications, including Shopify and Squarespace.  
I love anything from Stooges old punk rock to classical Bach, Rothko minimal to Barry McGee/TWIST graffiti,  Socrates to Haruki Murakami, Goya to Gehry to Mies van der Rohe.....and also hiking with my dogs....oh and also all elements of design.....
I’m a punk rocker and rock n roller who loves design, art, and collaborating with awesome humans.

Selected Clients: Ascot Motorsports, DickiesMoto, SUPREME NYC, Young Fabulous & Broke clothing, GSG
denim, ALIIGN Movement apparel, Electric & Rose clothing, Wusah cannabis brand, Struggle Inc., Lapis
Press/Circa Publishing, Hefty Records, Faith Peace & Love / A Fine Mess clothing, Samurai Records,
Chocolate Industries Music Label, Zuvuya Records, Unit B Gallery, W.R.O.N.G Industries
:: Develop various marketing programs for clients including design of posters, flyers, postcards, album
art/design and cd packaging, stickers, t-shirts/apparel, tradeshow displays, music events, and websites.
:: Create production for projects in both digital media and hand silkscreened format.
:: Design branding packages including logo design, business cards, brochures, and business stationery.
:: Art direction on photoshoots and lookbooks as well as overall design.
:: Digital/Web/Ecom Designer - Build, maintain, and update to Squarespace and Shopify sites, including
E-commerce, web banner ads, emailers, product shots, photoshoots - model, flat-lay, & ghost manne-
quin.
:: Creating pitch decks, layouts, and design concepts for clients to ensure design is consistent with their
private brand strategies
:: Responsible for creating apparel CAD sketches, linesheets, lookbooks, pitch decks, photo editing and retouching, apparel graphics (screenprint and sublimation), textile design patterns and recolors, embroi-
deries and embellishments, and various marketing materials.
:: Conceptualized & Designed various packaging and branding including cannabis packaging, bags,
branded packing boxes, and music packaging.

:: Working closely with CEO/Founder, Executive VP, Creative Director, Brand Manager, & Sales Team of
Ascot Motorsports on their Ascot website and e-commerce and focusing on their collaboration with Dickies on DickiesMoto, motorcycle workwear with protection by their patented IRONCLOTH(TM).
:: Web/Ecom: Squarespace and Shopify platforms for
ASCOT MOTORSPORTS www.ascotmotorsports.com
DICKIES MOTO DIVISION www.dickiesmotodiv.com
ascotmotorsports.com/collections/dickies-moto
:: Created the visual design and production of company's eCommerce website on desktop, mobile and tablet including design/layout, photoshoots (lookbook and product), photo editing, updating merch
and inventory, POS/POP product, and aided in social media (Facebook, Instagram, Vimeo, youtube)
:: Assisted in Lookbook and product shoots including both still and video.
:: Layout design and photo editing for DickiesMoto lookbooks, linesheets, ecom products
:: Collaborated closely with Ascot team members from design, sales, social/digital marketing, and production.
:: Created graphic design for all aspects of company which includes, branding trims and labels, product
packaging labels, B2B POS/POP assets (lookbooks/brochures, sales sell sheets, signage), and B2C assets.

FREELANCE ART DIRECTOR, SENIOR GRAPHIC DESIGNER, DIGITAL DESIGNER/WEB CONSULTANT

Selected Clients other than branded Socialite Clothing label: Stitchfix, Nordstrom, Nordstrom Rack,
Dillards, Evereve, Macys, Anthropologie, Free People, Urban Outfitters, Verishop
:: Graphic Designer/Artist/Illustrator creating and developing original prints, patterns, and graphics for
both branded and private labels.
:: CAD sketch design coordinating all designers, textile vendors, production team. and clients.
:: Photography for lifestyle and marketing as well as product flat lays, including photo
retouching/manipulation for lookbooks, marketing, and ecom/web.
:: Consulting and developer for ecom/ web/ Shopify.
:: Liaising with design and production departments as well as working with outside domestic and over-
seas vendors.
:: R&D for color, artwork, design, and textile prints for seasonal trends.

SENIOR GRAPHIC DESIGNER, TEXTILE DESIGNER, & DIGITAL/WEB DESIGNER

:: Designer / Artist / Illustrator creating and developing original prints, patterns, and graphics for the company's house line primarily using Adobe Creative Suite and NedGraphics.
:: Modifying existing art (e.g., purchased art from design studios) by adapting to a wide range of art
styles and techniques.
:: Create, modify, edit, and arrange artwork into different types of repeats and pre-press according to the specifications and standards of various domestic and overseas vendors and printers.
:: Implement color separation of artwork and update colorways appropriate to seasonal color palette
trends and customer/client requests to merchandise back into their collections.
:: Coordinate freelance work and team of freelance textile designers.
:: Liaising with customers and interpreting their ideas and needs accurately as well as liaising with sales
and production staff as well as design colleagues.
:: Knowledge of the market and be able to predict and keep up to date with new fashions and trends,
and design and production techniques.
:: Responsible for organizing and maintaining fabric archives and print library which contains original
and vintage artworks as well as keeping a record of prints that are used in the current season.

TEXTILE DESIGNER, SENIOR GRAPHIC DESIGNER, & DESIGN ASSISTANT

In-house labels: XCVI, XCVI Wearables, AGAVE Denim, Threads for Thoughts, LACAUSA
Selected clients: Neiman Marcus, Nordstroms, Saks Fifth Avenue, Chicos, Bloomingdales, Dillards,
Helmut Lang, New Balance, Guess, Rag and Bone, Electric & Rose, True Religion, NYDJ, RRL
:: Supervise a team of in-house and freelance graphic designers & artists in the design and production
of cohesive branding.
:: Orchestrate interdepartmental coordination with sales, marketing, fashion designers, engineering,
clients, vendors, and overseas manufacturers in creating graphic materials including art and line development for markets.
:: Oversee art direction on photoshoots and lookbooks.
:: Lead and manage design team in the development and implementation of artwork and communi-
cated with in-house, off-site print shops, and overseas factories for samples to final production.
:: Create graphics and textile prints for apparel, accessories, and promotional items.
:: Promote company's various labels with design of website, creating branding and identity designs,
producing sketch apparel CAD design, line sheets, and retouching photos for lookbooks and print collateral.

ART DIRECTOR, SENIOR GRAPHIC DESIGNER & TEXTILE DESIGNER

Chanon Sermchief works in Pasadena, CA. View their experience, skills and work history on Malakye — the professional network for creative, lifestyle-driven…

Chanon Sermchief — FREELANCE DESIGN — Pasadena, CA

Chanon Sermchief

Skills

Interests

Industries

Connections (0)