Chad MacKenzie

Director Of Marketing · Luma Nutrition

Irvine, CA

In My Own Words

I'm an experience growth leader with over 10 years of experience in digital marketing delivering sales for DTC brands with a holistic view of customer acquisition & retention.

I have generated hundreds of thousands of orders online, and promoted products and services through paid advertising, e-commerce, and digital marketing channels.

- I have generated over $100 million in revenue throughout my career.

- I have helped a range of startups and have generated millions in revenue for them with nationwide and global sales.

- I am a leader and have managed several teams over my career from paid media, organic, and creative.

- Former Fidelity National Financial, Fluent, and Fresh Clean Threads.

Skilled in:

Paid Media, E-commerce, Brand Strategy, Growth & Performance Marketing, Customer Acquisition & Retention, Analytics, Lead Generation, Paid Search, Paid Social, Paid Shopping

Work Experience

Director Of Growth Marketing

Luma Nutrition

2024 – Present

● Oversee Paid Search and Paid Shopping Program ● Built Daily KPI Tracker For Team To Follow ● Test New Campaign Bidding Strategies ● Manage Agency Relationships (Creative, Paid Social, Data Analysis) ● Help Oversee Amazon PPC Campaigns ● Subscription Growth

Senior Manager of Paid Media

Fresh Clean Threads

2022 – 2024

● Generated over $27 million in revenue with paid search ● Increased total ad spend over $500,000 a month with paid search ● Led project to implement product feed management utilizing Google merchant center, Facebook shop, TikTok shop, and Criteo. ● Average ad spend on Google search averages $200,000 a month ● Average ad spend with Google shopping ads is $300,000 a month ● Average ROAS total for account is over 4x

Impacted by RIF

Senior Manager Performance Marketing

Fluent, Inc

2020 – 2022

● Managed over $10 million in ad spend in Paid Search and Google Shopping ● Built out shopping feed and managed for clients ● Worked with large enterprise clients shopping feeds

Impacted by RIF

Director of Performance Marketing

A4D Inc.

2017 – 2020

● Produced $5 million revenue in 1 year at A4D. ● Built Google Shopping Feeds For Apparel Clients ● Managed 200 external ad agencies and affiliates to drive traffic to clients apparel products. ● Provided search engine optimization to clients pages. ● Responsible managing external ad agencies and affiliate media buyers. ● Generated $1 million profit in first year at company.

Regional Marketing Manager

Fidelity National Financial

2015 – 2017

Implemented digital lead generation system for local offices to increase sales efforts for the western region of United States utilizing Google advertising.

Built and managed new promotional strategy utilizing email platform resulting in increased engagement with clients.

● Led project to build CRM tool for sales team that collected data from real estate industry. ● Managed marketing efforts provided from our studio to the Sales Executives in the field. ● Maintained and managed Wordpress websites. ● Helped with Search Engine Optimization efforts for local company websites. ● Team lead on creating more content based on title and escrow insurance for local websites. ● Provided training to new Sales Executives with all marketing tools. ● Partnered and led project to build out B2B E-Commerce platform.

● Managed marketing efforts provided from our studio to the Sales Executives in the field. ● Created digital eBooks to provide to clients and internal employees. ● Provided training to Sales Executives with all marketing tools our team provided. ● Collected sales data and created reports for the various Sales Managers across six states. ● Created email drip campaigns for various projects that last two to three months.

Marketing Strategy Manager

Silverado Senior Living

2013 – 2015

● Managed rebranding assets for company website, creative redesign, and execution across marketing channels. ● Managed build of website with response technology and increased traffic of qualified conversions. ● Content management: Built out content site for external offices to request marketing content. ● Trained and hired new employees on how to operate tools and internal marketing systems. ● Led project to build content for web to help increase organic traffic. ● Built and managed lead generation system to generate calls for sales team.

Education

Bachelor of Arts - BA

Brandman University

Interests

SnorkelingSurfingGolfing

Skills

PresentationsMedia EvaluationAcquisition ProgramsProduct ManagementProduct MarketingBrand StrategyBrand MarketingBrand DevelopmentBrand ManagementSoftware as a Service (SaaS)Marketing AutomationProgrammatic Media BuyingCustomer ExperienceMarket ResearchCustomer Segmentation StrategyContent StrategyDirect to Consumer MarketingMedia StrategyMarketingSocial Media MarketingLead GenerationUser AcquisitionSalesDigital MarketingMarketing CommunicationsDigital MediaSocial MediaOnline AdvertisingWeb DevelopmentAdvertisingAffiliate MarketingMarketing StrategyMobile MarketingAccount ManagementCustomer Relationship Management (CRM)Customer AcquisitionMobile AdvertisingMedia BuyingDirect MarketingDemand GenerationAnalytical SkillsSearch Engine Optimization (SEO)SEOCopywritingSEO CopywritingFacebook MarketingB2B MarketingGoogle AdsSEMrushAhrefsFacebookGoogle AnalyticsCustomer ServiceManagementLeadershipFacebook AdsSales TrainingsMarketing OperationsData AnalyticsPaid MediaFacebook AdvertisingSocial Media AdvertisingB2C MarketingE-commerce