Raabia Jawed
Community Coordinator · Clevr Blends
Carlsbad, CA
In My Own Words
With a robust background in strategizing for brand campaigns and crafting targeted audience outreach, my role at Social Club Studio has sharpened my acumen in increasing brand engagement and reach. At Clevr Blends, our team’s collective efforts have significantly improved influencer program efficiency and community engagement.
Spearheading innovative approaches in a competitive market, my focus on data-driven performance measurement has led to noteworthy increases in ROI and campaign effectiveness. I bring a blend of problem-solving, product launch expertise, and a track record of exceeding sales goals, underpinned by a dedication to fostering community and collaboration.
Work Experience
Community Coordinator
Clevr Blends2022 – Present
• Build and manage organic and paid influencer lists across Instagram, TikTok, and YouTube, identifying and recruiting key influencers to promote the brand. • Efficiently schedule and post content on all social media platforms as needed. • Lead community engagement for influencer, ambassador, and affiliate programs, fostering a sense of community and collaboration among brand advocates. • Handle placing orders and shipment coordination for influencers and ambassadors, ensuring timely delivery of products and effective tracking of results.
Community Coordinator
The Lightning Co2022 – Present
•Built and managed organic and paid influencer lists across Instagram, TikTok, and YouTube, identifying and recruiting key influencers to promote the brand. •Led community engagement for influencer, ambassador, and affiliate programs, fostering a sense of community and collaboration among brand advocates. •Handled placing orders and shipment coordination for influencers and ambassadors, ensuring timely delivery of products and effective tracking of results. •Worked with several female-founded and start-up brands, including Clevr Blends, Yew Yew, Dazey CBD, Anya, APTO Skincare, Rovectin, Superzero, LEZE, Syash, Isla, Revea and more.
Partnerships Manager
Social Club Studio2023 – Present
• Collaborated with cross-functional teams to strategize and secure talent, resulting in a 30% increase in engagement and a 25% rise in brand reach for brand campaigns and activations. • Established expertise in target demographics, leading to a 15% improvement in audience targeting accuracy and a 20% boost in conversion rates. • Monitored industry trends and competitor strategies, implementing innovative approaches that led to a 10% increase in campaign effectiveness and a 5% reduction in customer acquisition costs. • Utilized data and metrics to measure performance, resulting in a 20% increase in ROI and a 15% improvement in campaign efficiency through informed decision-making.
Community Manager
Nona Paris2021 – 2024
•Created high-level and innovative content to cater to specific experiences and target key audiences, using a creative and engaging approach to storytelling. •Edited and proofread articles, social media posts, and blog posts for spelling, grammar, punctuation, and clarity, ensuring a polished and professional final product.
Marketing Intern
Duck Foot Brewing Company2021 – 2022
• Developed and implemented a social media marketing strategy, conducting competitive research, platform determination, benchmarking, messaging, and audience identification, resulting in a 25% increase in market audience, and a 10% increase in sales. • Generated, edited, published, and shared daily content on social media platforms, building meaningful connections and encouraging community engagement. • Received 96% positive responses from customers, as the responder for the company's Instagram, TikTok, and Twitter accounts, by maintaining consistent communication and brand tone of voice across all channels and responding to all comments with a personalized tagline. • Created an influencer ambassador program to grow the brand’s social media presence by increasing the number of followers by 10% and the number of likes by 8%. • Delivered monthly reports with statistics and results, providing insights into the effectiveness of the social media strategy. • Created a successful social media strategy that increased engagement by 80%.
Intern
The Lightning Co2021 – 2022
• Curated brand-specific influencers to promote products and create brand awareness.
Retail Associate
Gap2018 – 2021
• Developed and maintained a clientele list, ensuring consistent follow-up to meet customer needs. • Provided on-the-job training to associates, sharing advanced product knowledge and processes. • Executed merchandise flow and optimized product placement for enhanced sales. • Managed e-commerce fulfillment, ensuring timely and accurate order processing.
Restaurant Manager
KC's Tandoor2012 – 2018
• Managed front of house staff at KC's Tandoor, overseeing scheduling, training, and supervision to ensure exceptional guest service. • Maintained high standards of cleanliness and maintenance by overseeing opening and closing duties. • Balanced cash drawers and POS systems daily, ensuring accurate financial records and proper accounting of cash transactions.
Visual Sales Lead
Madewell2014 – 2018
• Executed visual merchandising and creative direction, making appropriate changes based on store layout and product ownership. • Partnered with merchandise manager on all rollout expectations, ensuring successful implementation of new products and marketing campaigns. • Assisted in maintaining store forms, windows, and store standards, ensuring a clean and inviting shopping environment. • Responded to customers in the moment, delivering exceptional service and building customer loyalty.
